Xuanwusea Web Design

Why Kpis Are Imperative For Your Website Design Seo

Every London digital agency has to review the effectiveness of their SEO, advertising and marketing efforts. But these cannot be analysed without drawing out KPIs (key performance indicators), which will lay the yardstick to meet your web design London conversion, time lines and strategic targets.

Performance measurement techniques are there to cater to a specific niche and that is to analyse your returns on investments and objectives. However, KPIs for your website design London stretch beyond the one channel thought process thereby helping with the development of long term marketing and central advantages.
It is the case with many a London digital agency site that they have induced all the right supplements but cannot formulate the correct way to execute the same. Being acknowledged with the fact that your web design London landing page has upped the conversion rate by say, 15% is one KPI. Moreover, other factors such as enhancing lead generation, product inquiries or phone calls by say, 42% adhering to the given timeline and strategic techniques are also KPIs.

The above based website design London instances are formulated on gap analysis i.e. from the current levels of performance to where you have predicted to be. Nonetheless, they throw precious light on your current effectiveness of your web design London site.

Now, when you are looking for results that are rather performance oriented, analysing aspects such as time spent on your London digital agency page, keyword integration to maximise traffic and its relevancy rate are pivotal. In this case, having determined the website design London current bounce rate and what calls to action deliver results on the landing page are the significant factors to look into.

Thus, taking care of the above metrics would permit you to create a basic KPI analysis that would entail performance amplification techniques individually or even across the plethora at any given time. Nevertheless, without the aid of these analytics and statistics, all your web design London business is doing is in-taking part of the information with regards to future sales increment prospects for your web.

The need to be focussed is an integral part of the SMART model:
Specific
Measurable
Achievable
Result-oriented or Relevant
Time-bound

By amalgamating the above with the KISS model (keeping it simple) which would suggest the who, what, where, when and how factors, you can effortlessly articulate the aims and objective for your London digital agency landing page. This permits your website design London to set for itself a realistic yardstick.

The intrinsic values of KIPs lie within its ability to reproduce the effect or to some extent, even know which of your web design London modifications are optimistically affecting traffic, conversion and visitor bounce rate. And not having knowledge of where to attain profits from and how the same can be calculated would only relay your website design London performance over and over.

To sum up then, without the use of KPIs, an amplification of say, 110% traffic via search engines and other strategic aims would not be accomplished thereby not allowing your London digital agency SEO efforts to attain their full capacity.

Three SEO Mistakes That You Should Avoid

Visitors happens to be one of the most important components of your online business, without which, it’s impossible to use whatever positive results. A great way to receive plenty of traffic is to understand what appeals to search engines so people will find your site more easily. Unfortunately, rather than working on legitimate techniques to appeal to search engines, some Internet marketer’s aim at fooling them. Then these marketer’s tend to be surprised when their own sites suddenly get banned by the big search engines, like Yahoo or Google! However besides that, some webmaster’s get into unethical methods unknowingly. In each case a lack of knowledge could be ascribed as the cause of such bad choices. While it is good to learn new Search engine optimization tactics, you also need to know which ones you should avoid. Let’s look at some of the more major Search engine optimization mistakes you should try to steer clear of. You should focus on search engine optimization and keywords.

Images do enhance the look of your site, but simply like too many cooks spoil the food, getting too many images isn’t good. In fact, you could reduce your search engine ranking positions by having too many graphics and not enough content, which is what the search engines like Google are looking for. Plain text in your pages might appear boring, but it has a far greater effect on your own results than textual content showing on images. Any kind of text you have displaying within images can not be read by the search engines like Google, which means they can’t use those words for SEO purposes. If you do use graphics, be sure to put your chosen key phrases within the ALT attribute for each image. Search engines like Google are able to read your ALT attributes, therefore having your keywords inside can assist your position in the long run.

The 2nd big mistake is internally linking your pages wrong. You have complete control over your internal linking and need to use that opportunity to make it work in your favor. Not only will your web web pages rank higher, which results in more traffic but you will make your site more user friendly to its site visitors. It is even common for online marketer’s to overlook internal linking and focus more on sending the visitor off someplace else. Truthfully, you probably won’t find another SEO technique which will give you such throughout good results. And what makes it so great is that these are permanent results, not temporary. Look at Wikipedia; even though it has a lot of external links, it’s smartly inter-linked all the articles, which obviously provides the site the link fruit juice it needs.

Never just turn your head to the guiding advice offered by the search engines.

You should go through these guidelines very carefully to make sure that you avoid any bad SEO practices that will get you punished through the search engine. The search engines are always changing their guidelines so make sure you check out the updates as often as you can so you can stay in their great graces. A good example of this really is Google as they alter their algorithm all the time, and that’s why it’s important to be familiar with those changes so that you can rank up to possible.

All in all, just be sure your site is not seriously based on flash so when you have images in your site, don’t forget to make use of the ALT tag. If you can avoid committing the above blunders, you will avoid the ban and will obtain indexed higher than actually with the search engines.

You may be able to find a web domain for free to lower your costs

Great Techniques For Seo And Link Building

In my days as a SEO consultant I’ve seen too much people making the same mistakes and I’ve decided to write down a few guidelines you should follow when doing search engine optimization or link building for your website. Here are 4 ideas to get you started:

1. Don’t Throw Away Your Links

A very common problem for many webmasters is that 70% of their incoming links point to www.yourwebsite.com and 30% of their incoming links point to yourwebsite.com. Search engines think that these are 2 completely different pages on your website, therefore the content on www.yourwebsite.com gets only 70% of the “link love” it actually deserves. How to fix that? You need to make a 301 Redirect from one page to the other and your problems are gone. Look into the folder with index.htm, index.php or whatever your website is using. There should be a .htaccess file – if there isn’t one, simply create it with any text editor. Once you have a .htaccess file, add those lines to it:

RewriteEngine On
RewriteCond %HTTP_HOST ^yourwebsite.com [NC]
RewriteRule ^(.*)$ http://www.yourwebsite.com/$1 [L,R=301]

2. Deep Linking

Don’t spend all your efforts on building links only to your homepage (e.g. www.yourwebsite.com). Having lots of links pointing to other pages on your website tells search engines that there is good content to be found all over your website. Pointing all your links to your homepage is a sign for search engines that your website is shallow and doesn’t provide as much value to the visitor as it should.

3. Secret: A Great Way to Get Free High-PR Links!!!

This is an idea we haven’t shared with anyone so far, but our registered members really deserve to know about it. There is a way for you to obtain highly relevant High-PR links for free! How to do that? Take a look at some quality, trusted directories (such as Yahoo, DMOZ, Business.com, Aviva) and find the category that is closely related to your niche. Click on the websites listed there and you will see that quite many of them are dead! Now use a query on Google such as “link:www.somedeadwebsite.com” to see who is linking to those websites. Inform administrators of the websites, linking to dead pages, that they have a broken link on their website and in a large majority of cases they will be happy to replace their broken link with a free link to your website. Yes, it’s as easy as that!

4. Use Smart Anchor Text

Linking to your website with the words “Click here!” isn’t nearly as helpful as linking to it with something related to your niche, e.g. “used car parts” if you are in this business. However, you should get the right natural looking mixture of the anchor text throughout your incoming links! Rule of thumb: use various keyword phrases in 70% of your incoming links, your URL in 20% and various “click here” variations in the remaining 10%.

Following these 4 guidelines your link building will be way more efficient and your website will appear much higher in search engine results pages, bringing you larger amounts of free traffic and free traffic is what you really want!

New Online Marketers – The Basics of SEO

SEO is the engine that drives Internet marketing. This is why there are so many articles, books, seminars and conversations dedicated to the subject. Many people have no trouble understanding the importance of raising page rank. The good news is that there are many easy to follow methods of SEO that do get results. This article discusses a few quick and easy tips you can apply for better SEO.

When you are new there is quite a bit of temptation to stuff your content and copy as full of keywords as possible. This is not a good idea. This is a strategy that the search engines find highly irritating and will only lead to your site being de-indexed. A keyword content of maximum two percent is what most of the big search engines like. You will be able to find tools that can tell you what your ratio is, helping you stay within the approved range. The less you put in, the better it will be so less is more when it comes to SEO and keywords.

Create content for your readers and not the search engine spiders. This should probably be quite obvious but it’s important enough to mention again: content should be created for humans and not search engine spiders. If no one has any idea what you are saying, they won’t want to buy your products or hire you for your services. Then, you’ve squandered your time trying to make a search engine spider happy. You’ll have nothing to show for it. Make sure your content is people friendly and think of your readers when you are creating. The results will be reflected in your bottom line.

You have to make search engine spiders see your photos. In order to make them seen you need to add image descriptions, tags, and captions. These are the things spiders are much more likely to notice and process. This is how you make the most of the images on your site. Do not, however, use an image to cover up keyword stuffing on your page. This will give you some pretty nasty consequences. Make sure you are honest in your SEO methods at all times. You’ll enjoy excellent ROI when you do your image SEO the right way.

There are a lot of small details you can take care of to make your SEO even better. From inter-site links to paying attention to your content to link building campaigns, it all helps you get your ranking raised.

Your site will gain more traffic and you will be able to increase your sales as well if you are good at what you do. These suggestions are just the beginning. You’ll discover many more with a little research.

Johanivo Gustavy is a expert blogger known for writing on a variety of subjects. Her high-quality work can be seen at Life wave reviews and on celebrating home review

Getting Your Money’s Worth with SEO Reseller Packages

One of the main controversies about SEO reseller programs is the fact that many people don’t like that they mark up their prices. They reason that getting SEO directly from an SEO firm would be cheaper than going through a middle man to do so. While this is true, there are advantages to hiring an SEO reseller instead of going straight to the source. Probably the main advantage is the fact that resellers tend to reseller services from various firms, not just SEO. This allows them to sell package deals, many times at a discounted price, to their clients.

When it comes package deals, resellers are usually king. When a business invests in SEO reseller packages, it can come with many great perks and benefits that would not have been available from a standard SEO company. It can include things like standard search engine optimization services, local search marketing services, on-page SEO, off-page SEO and even social media optimization as well. In a sense, this helps business to select a package that suits their needs much more closely than what a single SEO company may offer, allowing for a more concentrated marketing effort overall.

In addition to SEO related package deals, SEO reseller programs also tend to offer other services as well. For example, a business who wants SEO for their website may also need copywriting services to create sales letters and other sales material to really boost their conversions. Reseller programs can often times package such services in with the SEO services since they complement each other so well. Other services that tend to be packaged with SEO are web design, graphics design, and sometimes even consultation services. Ultimately it just depends on what the client needs and what the reseller can get together for them.

Overall SEO reseller packages are usually very good deal for just about any business looking for SEO services online. In most cases since they will need web design or copywriting services anyway, it is a good idea to just get it all from one source. This means less hassle, and less time spent paying invoices from several different locations. Also of note is the fact that the reseller service tends to act as something of a project manager in these situations since her or she will be packaging and coordinating all of these services for their client. This can be a huge time saver as well.

Www Vs No Www – An Seo Perspective

There is a lot of chitter-chatter about whether or not to include the “www” portion of web addresses. Since sub-domains are becoming increasingly popular and recognizable, the use of the www in domain names has come under a little bit of scrutiny over the past year or so.

There are people that passionately believe that the www is a waste. Why use a www subdomain when you don’t have to? After hearing a lot of differing opinions, we decided to take a look at why you would (or wouldn’t) use the subdomain www in your urls.

Since we are an SEO company, we looked first at what Google says about it. Matt Cutts described it best when he demonstrated that every instance of a domain is treated differently. In the example, he cited http://www.example.com, http://example.com, http://www.example.com/index.php, etc. are all treated as separate “pages” and attract links and PageRank individually. Most people tend to link to the www version of an address because it has been that way for so long. Taking this into consideration, you might argue that you want to keep the www in the domain. Matt Cutts addressed this as well, and noted that if you decide to choose not to use the www, then you should do a 301 redirect from the www version (http://www.example.com) of your domain to the root domain (http://example.com) in order to get credit for links and PageRank that go to the www domain.

Since you can control which version shows up, and which version accumulates links and PageRank, then logically, you can choose which one to use. Be careful to set up your 301 redirects (permanent redirects) and to set the preferred domain in your Google Webmaster Tools though. As long as you pick one and stay with it, everything will work correctly.

Our official stance – we decided this year to keep the www in our domain, and the domains we build. We set up the appropriate measures in Webmaster Tools and with our 301s to cover our bases. This makes it a little less confusing when we build multiple subdomains such as http://mail.example.com, http://blog.example.com, or http://calendar.example.com. There is a lot of flexibility around this issue, as long as you make sure to funnel traffic, links, and PageRank to the domain instance that you are using. I would advise against going from one version to the other since the www version of your site and the non-www version will be treated as completely different. And, considering most links do have the www in them, we think it is worthwhile to use the instance of our domain people will be most familiar with.

If you are building a new domain or are thinking about redeveloping your existing one, be sure to think about the impact that a major change will have on your domains authority and rank with the search engines. It takes a lot of effort and link building to get results, so be sure to take the right steps and ensure that your domain’s value is protected.

Complete Offpage Seo Tasks List

In last article you discovered a list of task to do for onpage SEO. This article will focus on offpage SEO.

If we consider the time use to “do SEO”, there are only 20% – 30% time (or less) to do onpage SEO, the remaining 70% – 80% of time is doing offpage SEO.

Offpage SEO simply means to get as many one-way links pointing to your website as possible. Links from other websites with similar content is perfect, but it is also no problem with links that is completely irrelevant to your website. Afterall, a link is a link. Although irrelevant page link may not be as powerful as relevant page link, you will still benefit from those.

Here are the tasks list for offpage SEO:

* Put keyword in link: Keyword in link means that you have your keyword in your tag, like your keyword here. “href” is the web page to go to when someone clicks on that link. So in order to maximize your SEO offer, do not just put “click here” or “go now” in the tag. Instead you put your keyword there. The logic behind this is that: when someone uses that keyword to link to your site, it means your website content is about that keyword. So you are strongly recommended to put your keyword in link.
* Links from authority site: Consider the difference of power of link from CNN.com and website-you-never-heard-of.com, people will trust the content more from CNN.com than that of unknown website. This is the power of authority. Simply put, high authority, well-know websites have link power that can boost your website ranking higher for particular search term.
* One way links: In previous article we discussed about one-way links and, the more the better. One way link is a link that a website pointing to you but you do not need to point it back. The ways to get one-way link is normally by publishing articles to article directory or using social bookmarking service, which is described below.
* Social bookmarking: Social bookmarking is a service that you can save your favorite websites online for later retrieval and referral. The benefit of using social bookmarking service is that you can access your saved bookmarks anywhere in the world when you can connect to the Internet. Social bookmarking service is also a good source for one way link. You simply bookmark your website in those social bookmarking sites. To faciliate the process of bookmarking, you can use a free service called SocialMarker.com to semi-automate the process.
* Links from top website directories (DMOZ or Yahoo): Although there are tons of website directories that you can submit your websites and listing on there, those directories are often in low authority and not really help your website. However, there are two website directories that have high authority and worth check out. The first one is DMOZ.org, which you can submit your website for free but it takes very long time to list your website in there directory. Another one is Yahoo directory listing, which costs (at the time of this writing) US$299 per year. If you need high authority link, you may want to try those services.
* Blog commenting: commenting on blog is another way to get one way links. However you should not post irrelevant, pure spam comment to destroy other people’s blog. If you don’t like spam comments, please don’t do this to others.
* Continuously add 20 links or more each month: this can maintain your SEO effort and keep up on your competition.

SEO is an ongoing progress. It means you are required to put effort continuously in order to keep your website position high in search engine. I hope that this article can help you understand more about the tasks to be done for offpage SEO.

How to Set SEO Writing Rates to Make $250-$500+Day

As I contemplated writing this article, I thought, another one on this dreaded topic (freelance writing rates). “Why can’t we all just get along,” is the motto that is running itself over and over in my head right now.

BUT, I’m going to tackle this anyway. Sometimes, progress just takes a while.

When I started to take on SEO writing projects, it was a new niche for me. So, I researched every aspect of it. Rates, of course, was at the top of the list.

Almost all of the research I did was disheartening. Much of what I read about rates on SEO writing was low – very low. Most of the assignments offered pay like $1-$4 for 350-500 word articles. And that’s not a typo.

If $5 was offered, it was like – woohoo! – a “good rate.” I was horrified and this almost put me off entering the SEO writing niche.

But, with 15 years of freelance writing experience under my belt, and almost a dozen as a small business owner, I had a gut feeling that this was a niche where some real money could be made.

So, why am I telling you all this? Because when it came time to set my rates, I didn’t even try to compete with what others were offering. I took the following into consideration when I set my rates for writing SEO content.

SEO Writing Rates: How I Set Higher Rates – and Got Them!

Contact the Source Directly: Many of the low rates I saw offered were on bid-for-pay sites and forums. And, while I don’t knock these as far as looking for work, from what I could gather, these were frequented by other freelance writers looking to outsource work.

Hence, they were really the middle man. So I targeted the businesses themselves. By targeting the source, I could command higher rates. Experience: I know what I bring to the table as a professional. Experience has taught me that working for pay that I wasn’t comfortable with would only lead to misery. And, I’m not in this to be miserable.

So, I set my rates according to what I needed to make, fully realizing that if I didn’t get work at those rates, then this was not the field for me. Realizing this, I was fully prepared to walk away from the niche – something I think many freelancers are afraid to do.

You have to make a decent wage to feel good about yourself. While we may all occasionally take on projects we wish paid more, there’s no reason to do it day in and day out. So, if you’re working in a sector that doesn’t pay well, don’t be afraid to stop doing it and look for work in other – better paying – sectors.

Charge in the Middle: I charge $25/per 500-word article. For some, this is high, for other’s it’s low. But, it works for me. I can usually write an article in 30-45 minutes. My all-time low was 20 minutes (this doesn’t happen often and the subject matter is topics I’m extremely familiar with). Most articles take me about 40 minutes to write.

This translates into an hourly wage of $75 on the high end, and $33 on the low end. That’s comparable to an average salary of $68K to $156K (hourly rate x 40/hours week x 52 weeks/year).

This is more than many make on full-time, 9-5 jobs. I wanted to charge enough to make what I needed to live, but not so much that I had to struggle to bring in clients. This rate has allowed me to do that, which brings me to my next point …

Why You Should Never Be the Lowest or Highest Bidder

I know I could probably charge more because of my experience and marketing expertise. But, you know what? When you charge near the top, projects take longer to come in. Charge near the bottom, and someone will always beat you out on price.

The rate I charge allows me to seamlessly bring in new clients – and make a more than decent living without stressing. In fact, I’ve recently started to outsource projects because I’m so busy. If I was charging “top dollar,” I don’t think I’d be at this point yet.

How to Set Your Freelance Writing Rates to Bring in the Most Clients

A rule of thumb is, the more you charge, the more you will have to spend to land clients – and the longer it takes for you to land clients.

Furthermore, clients expect more when you charge top dollar. Think about it, if you stayed at the Holiday Inn, would you expect the same level of service you’d get at The Ritz?

The nice surprise here is you can provide your clients with “Ritz” service, while billing Holiday Inn rates. Your referral rates will go through the roof, and when you do decide to raise rates, practically none of them will jump ship because you ask for a few extra dollars.

To be successful in business, you have to consider all components, not just rate. For me, I’d rather be super busy charging mid-level rates, than slow charging top dollar. And that’s exactly where I am.

About the Author: Yuwanda Black is a freelance SEO writer. She blogs at InkwellEditorial.blogspot.com and is the author of How to Make $250+/Day Writing Simple, 500-Word Articles.

Steve Clayton Explains How To Use IMeye To Build Ecommerce Sites

How about building e-commerce sites, how can IMeye help?

Let’s say you want to build an e-commerce site and drive traffic through SEO. We know and we have seen a ton of profitable e-commerce sites because of NichBlueprintand the one thing they all have in common is the fact that none of them sold things that have never been sold online before the sites were developed, they just had an in, a way to get traffic to something that we already knew was profitable online, so can imeye find those, the answer is yes.

The way you would do that using imeye is by starting with the monthly searches, set this to a minimum of fifteen thousand, which is about five hundred a day.

When looking for an ecommerce opportunity you need to be able to compete quickly so you need to set the competing pages to a maximum of two hundred and fifty thousand. Also in addition to the competing pages you need to make sure the in title completion is reasonable so you need to set this at twenty five thousand.

Now tell imeye to search for ecommerce keyword only, the ones that people are selling commercial goods on because it is pretty rare that you will build an profitable ecommerce site around a product that has never been sold online before, so let’s just take the guess work out of it and only look at keywords that people are already successfully selling stuff online.

Next is the keyword length, let’s go long tail. This is not absolute but typically the longer the keyword phrase the more targeted it is, so you only want to look at keyword phrases with at least four words.

Imeye will return pages and pages of opportunities; the next thing to do is sort the results by the highest volumes first. If you have watched the video that accompanies this article you will know that we blacked out the actual results because it would not be fair on the people who are paying to use imeye but I will reveal one of the keyword phrases for you now, it is “finding toys battery powered” the monthly searches for this very targeted keyword phrase is 165 thousand, that’s about 5 thousand searches a day, the competing pages is only 17 thousand 9 hundred and the in title competition results are shockingly low. People are already selling products online for this keyword phrase and what is even better is the fact that Amazon are not involved so you don’t have to compete with them.

I would like to add that on a scale of 1 to 10 on as far as how easy these are to compete with, these keywords are way down there in the lower scale, these are your 0 to 4 on how hard they are to compete for, maybe even 0 to 2, especially when you see competing pages at less than 250 thousand and in title results less than 25 thousand, these are some of the easiest keywords to compete with on an SEO perspective.

Now you can imagine how addictive and fun it is to have IMeye continuously spit out these great e-commerce opportunities and as you can imagine I have spent many hours doing exactly that.

Tips On Choosing A Reliable Seo Company

You have a website and you have been dealing with many SEO services for quite some time and you found out that no matter how hardworking you are and no matter how hard you try to handle such situation, your site is still not ranking well on the search engines. Or if its doing well, you are burdened with the fact that you needed to allocate a lot of time in maintaining or optimizing it for search engines, making your other priorities suffer.

With this, you think, maybe it will be best to hire a Search Engine Optimization specialist or maybe it’s best to hire a reliable SEO company to work for you and get the best results you ever want. With a lot of SEO Companies out there, it’s no excuse to tell that you have no choice or that there is none that fit your needs. Surely there will be plenty of options.

There might be some fraud or some companies that offer this and that, but it is a company that you know the risks and you know the situation. It is much better if you have a substantial information to find out the best SEO and so that you can easily decide whether or not their goals, practices or methods works for you or if you think that their company has proven track record.

Some of the key issues that are needed to address during your search for a reliable SEO Company are as follows:

1. Do they offer a promise of #1 ranking? if yes, then you might want to investigate further on how they really work. Check out their competencies and check out some of the best tips that search engines like Google has in store for people who opt to choose SEO reliable companies.

2. Ask for recommendations from friends, business partners, or colleagues it is better to stick to an SEO company that has been tried and tested by many

3. Google it SEO company may be reliable if you know their own website is on the top. So Google it and make use of the information you gather on line.

4. Request for optimized websites this is the basic requirement for you. You need to find a legitimate example of what they bring on the table, and if their previous customers are happy with the results.

5. What is the page ranking of their own? this is to identify if they really match your needs.

6. Ask them valid information about SEO methods they use

7. What is the cost? Remember, high price does not guarantee high quality.

The bottom line: It’s best to do a lot of research when choosing a reliable SEO Company. Take time to review their credentials or SEO portfolio to know their clients they have previously worked with and see if their services are truly worth spending your money.

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