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Questions to Ask Yourself When Setting Up Ecommerce

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For years now e-commerce has been continuously evolving and transforming the shopping experience. It isnt to say that brick and mortar stores are necessarily on the decline, but rather innovative bells and whistles have been added to the industry. If you had mentioned the term e-commerce to anyone a few years ago, the majority would have answered with, “Oh its like Ebay and Amazon” or “Its online shopping.” The fact of the matter is that trying to compare it to anything else is only going to be relevant for that particular time period.

With the release of every new technology, a new way to attract and retain customers is simultaneously born. Try explaining to someone before the introduction of smart phones and tablets, that one day they will be able to buy products not only from the comfort of their own PC at home, but also in public transport, while waiting for an appointment at the doctors office, or even on a treadmill at the gym. And with the recent introduction of wearable technology such as Google Glass among others, the e-commerce experience and shopper behavior is only going to further evolve.

When e-commerce first began to take off, typically the shopper would order a product online and wait four to six weeks for it to arrive. Today that model has been reversed. Individuals preview a number of different products on a number of different devices, reserving or buying online but picking the product up in person. It is killing two birds with one stone so to say. The shopper looks at merchandise when its convenient for them without having to take time out from their schedule to visit a store, not to mention eliminating the shipping and handling process completely.

Questions, Questions, Questions

If you are a retailer who is reading this, naturally you are concerned, quite discombobulated, and have many questions in respect to how you will keep up with the never ending cycle of technological advancements and fluctuating shopper behavior:

Am I effectively engaging my target audience and how much should I invest in it?
Am I getting the most use out of my customer databases?
How can I predict customers behavior?
How can I offer customers the products they want but werent aware of the fact until they were shown to them?
What can I do to improve my online business visibility?
How user friendly is my on-line platform?
How can I increase the number of visitors to my site and keep them there for longer than 10 seconds?

Who holds the key?

The best ally a retailer of any product can have against volatility in todays market is a reliable technology partner who is constantly informed about the changing market trends and is always able to offer the right solutions at the right time, before it is too late! There is a reason for the saying, “Knowledge is power.”

Ecommerce and client orientation.

How to combine two terms?

The rapidly transforming industry makes a retailer confront the issue of how to stay relevant and keep pace in such situation. Moreover new tendencies and technologies that appeared recently the entrepreneur pay more attention to client orientation of their services. For example would you really buy new iPhone or MacBook if you had to lose half an hour of your expensive time while searching on their tangled website? I bet that you wont. Thats why Apple services is extremely client oriented and even intuitive. As you may notice from your personal experience this approach works for both small firms and international enterprises. Isnt it sweet when you come to a coffee shop next to your door and the barista knows which syrup you like the most in your latte? It is easy to focus business philosophy on the clients needs when online shopping is not an option for your business. But now the status quo has changed.

So what is the most challenging point of eCommerce client orientation? To fit demands of the client you definitely should think of device diversity that is in every-day use. Think of it: even if your website is profitable, at some point your user will stand up from his PC and move along with his smartphone or tablet in hand thats where all the troubles start for you. The chinese say: A good client doesn’t change shop in three years, a good shop doesn’t change clients in three years. So lets see what is the best option for you to follow. OmniChannel is the key to your clients heart and wallet. One of the ways to explain OmniChannel is: cross channel being done well. But real OmniChannel goes well beyond this definition its not only understanding of customer needs its predicting of what your user has in mind. Allow customers to own their data and experience, then give them the ability to use it to guide creation and context of every future experience and youll reap the harvest of your efforts.

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Building A Futuristic Responsive Web Design For Everyone

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In one of my recent blog posts I wrote about creating responsive web designs for your site, their importance and their implications vis–vis your business.

The Internet is primarily about technology and sales technology evolves practically every month, so the way people use the Internet also evolves. It also affects the way you present information and conduct business on your site. For instance Samsung has just introduced a screen that can be folded like paper and put inside the pocket. It means, your device can be folded into many layers and the same device can be used for not just making phone calls but also browse the Internet, take photographs, share updates on various social media platforms, listen to music, watch movies and practically do everything that you do on your PC, and a couple of hundred things more. So nobody exactly knows how this is going to affect the behavior of your prospective customers and clients.

Responsive web designs that are made for such a future are the right solution. Fortunately, as a premier website design agency based out of Delhi, I get to interact with and work for clients who, despite not being in the hub of technological developments, very well know how important it is to keep in sync with the fast-changing times and have business websites that are accessible to all devices and platforms.

You know, its not very difficult to create futuristic web design for your site. Universal good is timeless, and so is technology. If you stick to the basic tenets of creating scalable, responsive and accessible designs, you automatically make your website future-proof. But simplicity, as they say, is the most intricate of expressions, and this is where an experienced web designer comes in.

If you have been thinking of getting your existing website restructured, this would be the best time. With millions of tablets and smartphones being sold all over the world (predictably, India and China are the biggest emerging markets due to the sheer size of their populations) the chances of people checking out your website on their mobile devices is far greater than they logging on via their computers and laptops.

Do you have doubts that people normally dont do shopping (especially purchasing tangible stuff) from their mobile phones? Even if they eventually shop from their computers and laptops, initially they log onto your web site using their phones and tablets and if they cannot go through your web site, in more than 99% of the cases, they wont even log on later from their computers and laptops.

Amadeus Consulting Discusses Android App Development QA Testing and Fragmentation

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One of the big challenges to developing Android apps is the number of Android devices on the market. In fact, with almost 100 unique Android devices available there is a severe challenge with quality assurance and ensuring compatibility on all devices. The different sizes and capabilities of each device create a fragmented platform that makes quality app development more challenging. Although fragmentation has been a longtime issue for Android, Google is taking steps to help alleviate the problem with future devices.

The Problem: Android Fragmentation

In the PC market, every piece of software comes with “system requirements” printed clearly on the box. These state the basic requirements for properly running software, including operating system, disk space, and memory requirements. Compatibility isnt usually a big issue with most commercial PC software, but the system requirements help the user judge whether or not their computer can run it.

For smartphone app development, there is no “system requirements” listing, and consumers mostly assume that all Android phones and devices should be able to run all Android apps. The truth is that there is not universal compatibility among all Android devices.

Compatibility problems can be caused by:

Hardware differences, including different processors, various screen sizes and available memory (This is reportedly why the Netflix Android app is initially only launching on five devices).

Different OS versions, which may be due to different hardware abilities. Newer versions of the OS provide different capabilities and capacities which an app may need to run.

Different Carrier Software. Many carriers create or sell devices that use software built on top of the standard Android operating system. This may be different interfaces, or other software that changes how the OS acts. This can make it challenging to update the underlying OS which creates compatibility problems, or it may actually directly interfere with the app.

In the past Google has only loosely controlled hardware requirements for a handset to use the Android operating system, which has led to a very broad range of devices and device capabilities. Compatibility for apps was controlled through the licensing of the Android Market, which let manufacturers provide access to the 200,000+ Android apps.

Unfortunately with so many devices and so many unique differences (not to mention the sheer number of devices), it has become challenging as an Android app developer to properly test an app before launch.

The Current Solution

The common strategy for launching an app on Android is pretty straightforward: you test on a few devices and then work with the community to identify problems on other devices and resolve them as best you can.

Many major brands do this and state that their app is only compatible with specific devices. Of course it may work or may partially work with other devices as well, but that helps defer some of the bad press if the app has problems. For example, when the popular app Angry Birds was released in Android it came with a disclaimer which listed 21 specific devices that were “not officially supported by Angry Birds” at the time, as well as any devices running certain older versions of Android.

Choosing those initial devices to test with also takes a bit of background knowledge. You need to balance having a good representation of different types of devices with a representation of the most popular devices. In other words, your list of testing devices will change every few months and then you may need to update your testing process and purchase new units.

For example, when TweetDeck was creating an Android version of its immensely popular Twitter client, it ran into extreme fragmentation issues which the company summed up nicely in a chart and explanation on their blog. In this case TweetDeck used it as a point of pride to show how well the app worked across hundreds of different devices, customizations, roms, and what can best be described as hacks.

At Amadeus Consulting, we generally have a select list of representative devices that we use when developing Android apps for clients, but it is very hard to guarantee compatibility beyond that. For our clients, we find that it is most cost efficient to test on the “representative” devices, and then work out a support agreement to address issues that arise on less popular devices.

The other challenge is what to do when you have launched an app and it doesnt work on a particular handset. With the exception of a tiny handful of app developers (most of whom receive sponsored handsets anyways since manufacturers want to ensure that the apps work on their devices), most developers do not have $3+ million to spend buying every available Android device and then spend the time fully testing it on every one.

In some cases developers can find (or borrow) that particular device for testing, or in other cases it may be most practical to create and foster a community that can help each other address these kinds of problems.

Googles New Solution

At the Google I/O developer conference last week, Google announced important changes to how it will be managing new Android devices. First, Google will begin requiring that all new handsets be able to handle OS updates for at least the next 18 months following their launch.

This will increase the minimum capability of hardware devices as well as make it easier to provide upgrades to all devices at once. Currently some new devices are incompatible with newer versions, or must wait several months to receive the OS.

Along with this will be the launch of a new version of Android (version 3.1 presumably) called Ice Cream Sandwich. This will upgrade the current versions 2.2 (Froyo) and 2.3 (Gingerbread) as well as version 3.0 (Honeycomb). And in case you havent caught on, Googles naming scheme for Android versions is alphabetical with a dessert themed acronym.

The biggest benefit and feature of Ice Cream Sandwich is that it is specifically designed to be a cross platform OS and will combine tablets, smartphones, and other devices into a single cross-compatible OS.
This helps resolve incompatibility problems in two ways. First, it ensures that all new devices will be able to run the same OS, which helps reduce hardware compatibility problems. And since all devices are all running the same base OS, it will help reduce compatibility problems there too.

Starting in June, Google will also give developers more control on the Android Market and let them filter out incompatible devices. This is a positive move that gives developers the ability to offer quality, tested apps to the market, but it also has the potential to exclude devices that would otherwise work fine.

These changes will help solve some of the larger issues with Android fragmentation, but it will not reduce problems with custom ROMs or other carrier-specific customizations. Even so, these changes will make life much easier for developers during QA testing and will be extremely important as Android expands outside of just smartphones and powers tablets, TVs, and possibly everything in your house via [email protected].

Research Various Web Hosting Plans To Succeed in Business Goals

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On the web hosting industry is well today for a great income without much work. You just have a PC, then a fast, reliable connection anywhere. That’s all you have to really make money merely by hosting a Web page. Currently many people make the effort to turn to web hosting. What you need other than themselves, is to have a wonderful imagination, creativity, allowing you to create a beautiful and attractive web sites. As people increasingly visit your website, you will receive much more publicity and therefore income is much more than you can imagine. So make your creative thinking in the right direction to make a website more suitable.

Web Hosting is actually not so simple and easy that many people consider. Several models and types of accommodation are in one word. There, a wide range of sizes of the line. When you managed virtual private server hosting your website, you may feel you could have many more alternatives using cPanel hosting. If you use cPanel hosting you might want to get reliable web hosting service. So make sure you complete your first look is after opting for the format. Great list of models of web hosting services can be obtained such that fantasy web, VPS hosting, cPanel, Hosting CMS, and many others. Only the format of the site development can make a big change. Many sites are associated with video and sound, therefore, they must have the necessary format.

The type of web hosting is not only related to formats, but also with other types. You have certainly noticed blog hosting, website hosting videos and many other types of hosting plans. The circumference of the web hosting becomes more and more expand. If you only want to win so it will not really a big task and difficult for anyone. However, in order to win up to the mark, then you will need to look forward to what is the type of accommodation that suits you better and you can offer your work together in this form of web hosting.

Many people succeed in business with the blog hosting and some might have a versatile knowledge in the field of videos. That’s why he prefers this one. There are many new frontiers opening in the web hosting industry. same host is fantastic. Even novices can easily host using this format. Softaculous gives you more ways to grow your business. Electronic commerce is regarded as the special softaculous hosting.

Another comparable web hosting service is a type of content management system accommodation. This type of Internet hosting you book the ease of manipulating data on the CMS website. Hosting helps you manage data on your Web page more effectively. In addition, it is easy to use. Its word processor is like Microsoft Word. It is therefore quite friendly.

Main thing is your preference. What you’ll really use, will determine whether you will do your best host or not. So choose the best and the best. Inevitably, you will receive more than others.

The Hottest Web Design Trends Of The Moment

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Web design trends move incredibly fast and it is important to keep up to date on the latest looks. A website design can look stale and obsolete very quickly, so make sure that your design is always on the cutting edge so that it looks fresh and modern to your users.
What are the Current Web Design Trends?
So what are some of the hottest trends at the moment in web design? Here are a few of the new trends that we have seen taking over the online world:

Content is becoming more important and it is being put at the forefront, rather than being dropped into a finished design. This is advantageous, because building a website around content will be more likely to drive traffic.

Responsive design is another popular trend, which is a website design that adapts to the type of display that it is shown on whether mobile, tablet or PC.

Another trend at the moment is the idea of infinite scrolling. It is used by many social media websites such as Tumblr, Pinterest and Facebook and it allows the website to automatically load more content when a user scrolls to the bottom of the page.

These days, large image backgrounds are also very popular which give the website a very strong visual impact.

Large typography and big headlines are also a trend at the moment making the most important text on the website more eye-catching.

The Emergence of Thin and Flat Web Design
These days one of the hottest trends in web design is the concept of flat and minimal designs. In this modern culture, we are dealing with a non-stop heavy flow of information. Reducing clutter in web design and displaying this information in a simple interface with solid colours and easy to read typography makes it much easier to take it all in. Simplicity is important and it allows us to focus on what is the most important, rather than all of the flashy bells and whistles that we dont really need.
Boss Digital Can Help You Design a Trendy Website
If you would like to make the most of the thin and flat web design trend and create a website that looks clean and modern, trust the experts at Boss Digital. This web design company in Hong Kong has years of experience creating high quality websites and developing effective digital marking campaigns for their clients. They are a full service Hong Kong web design and digital agency and they can help you to build your online presence, increase your traffic, improve your search engine rankings, drive sales and achieve greater success.
At Boss Digital, they are on top of the latest trends in web design so that they will be able to help you craft a website that is sleek and modern. To find out more about their website design services and the other skills that the team has to offer, contact them to find out more.

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