Xuanwusea Web Design

Dont Fall Into the Website Split Testing Black Hole

If you believe the hype, then website split testing is the long lost “holy grail” of Internet Marketing and the key to transforming your online dreams into reality. Unfortunately, the hype is wrong because split testing is just a tool and like any tool: Its only as powerful as the person wielding it. In fact, one of the first things people tend to split test is their headlines. Well this is a complete waste of time because headlines dont drive conversions, they merely pull visitors farther into your copy where your other sales tools, like the offer, actually convert prospects.

So in other words: You could use website split testing to try 50 different headlines but if all the other components were held the same, then the net difference in conversion rate between versions would average less than 5%. Headlines dont drive conversions, period. So testing different headlines is a complete waste of time if thats your objective.

Now before you think Im against website split testing, make no mistake: I am not and in fact I believe it to be vital to any successful conversion rate optimisation project. However, a much wiser investment of your time would be to concentrate on setting up split tests on the following sales tools: Your pricing; Your offer details; Post Script or Call-to-Action

Pricing remains one of the biggest drivers of conversions so using website split testing to try out different price points is vital to dialing in the right balance between Price Point and Conversion Rate. After all, you might be able to sell Product X for $50 at a 1% conversion rate but get 1.5% at $39. Your job is to crunch the numbers and figure out the best balance for highest profits and thats where split tests become vital.

Now although pricing is certainly one component of your offer, here are the other components that you should consider website split testing to improve conversion rate: Your features and/or product description; Any bonus products or services; Your Buy Now button.

All of these components of your offer will significantly affect conversion rate so youll want to run separate split tests for each of them. I would not advise multivariate testing unless you have significant experience and have successfully done so in the past. Otherwise, stick to separate split tests for each offer component.

Lastly and believe it or not: Post-scripts or a final CTA really work to the tune of generating upwards of 20% more clicks to the shopping cart when done properly. Now on most Ecommerce sites, this final CTA will typically take the form of “People who liked this product also liked:” and then a row of pictures of related products that link to formal product descriptions.

On other sites, the final CTA may be a prompt to sign up for a free consult, lead gen product, or simply a traditional post-script linking to the shopping cart. Whatever format youre using, be sure to conduct website split-testing on your post-script or closing call-to-action because it can literally boost click-thru-rate to your shopping cart or database by 20% or more.

Make no mistake, split tests are a vital tool for any successful website optimisation project and can help you dial-in your price point, maximise offer effectiveness, and boost click-thru rates to your shopping cart. Just be sure to avoid split-testing “non-converting” sales tools and use them effectively to significantly boost online conversions.

Good Web Design – Why attraction is never good enough

Most web designers mistakenly focus on designing web sites that attract customers. This leads to websites that are not well designed to meet the needs of the visitor or customer. After years involved in web design and the evaluation and optimization of websites, which recently concluded that the vast majority of web sites today is a better design than they were 5 years ago.

Yes, websites designed over the past five years certainly look better and have more features and impressive effects wow, incredible graphics and intelligent video. But that does not mean that web sites that perform better meet the needs of the visitor or the owner of the website. In fact, very often these effects, graphics and flash videos while enhancing the visual appeal of the web page of the website and actually worse in terms of performance. By performance I mean how well the site meets the goals that should have been designed to meet.

When you are looking to have a website designed or redesigned first thing to establish is what are the objectives of the web?

What is the purpose of the site?

It is the purpose of:

1. Stun visitors with a jaw dropping graphics and effects? 2. Getting good reviews for his website from other web designers? 3. Inform and educate visitors? 4. Attract visitors interested in what the right of the website has to offer? 5. Sell products or services? 6. Attract potential customers or subscribers?

If you want evidence of the extent to which web designers are focused on the visual aspect of a website rather than fit for purpose, it suffices to look at dozens of websites that show what they consider to be good designs web.

These sites are a good showcase of web design 1000 ‘s of websites submitted by web designers to be reviewed and voted for many of their peers, or so it seems. Examples are siteinspire.net, unmatchedstyle.com, csselite.com, beautiful2.com, webcreme.com, creattica.com, divinecss.com, foliofocus.com, and bestwebgallery.com cartfrenzy.com. Some but not all sites show the state what they consider web design as well the guidelines of your presentation.

Unmatchedstyle. com is dedicated to recognizing those who have made exceptionally gorgeous web sites through the use of web standards and best practices of use.

Foliofocus.com is a web design gallery exists to show the best collection of sites and web designers portfolio, photographers and other professionals.

Cartfrenzy.com is a design gallery for the best-designed e-commerce and shopping Web sites.

Bestwebgallery. com offers a wide range of quality websites in the design (Flash and CSS). They will declare what quality design means to them, which is: Quality Design = Visual + Technical + Creativity Note here the emphasis is on visual appearance, explosion technical wiz and creative merit.

Based on my own experience auditing and evaluating Web sites and on sites that appear to show how the above is why I have concluded that the designers are too focused on creating good looking websites that attract their peers.

Case Study

As if to prove the point that conducted a detailed study of a highly rated website listed in unmatchedstyle.com. In choosing the site of this case study was also looking for the site of a web design company since it must represent all that is best in a good web design. The site received a 9.1 out 10 for the good site design exhibition and a video review.

After my detailed case study evaluation of the site that determined the design of web pages quality rating of 3.9 on main page 10 and the website as a whole was rated 4.2 out of 10. Of course, I have used different criteria to my qualifications for the good quality web design that made the exhibition website that gave a rating of 9.1.

To homepage using a list that evaluated 12 design categories, with 135 elements and page layout throughout the website using a list that evaluates 91 aspects of site design.

The 226 design aspects of web pages that are not present also were given a severity rating. This classification of severity is based on the level of impact of missing aspect in the design and the frequency with which it occurred.

The number of aspects that went along with the website or website with the severity level is used in a formula to determine a rating of good quality web design.

What emerges from this case study is the location used in the study received high marks 9.1 for good site design showcase based on assessment criteria very different from mine, which gave the site a rating of only 4.2.

So the question is, what classification for good website design is to the right, a showcase site classification of 9.1 or 4.2 my score?

Well, that depends on whether you want to base a rating for a good web design largely in good condition, or a detailed assessment of 226 aspects of good web design you would expect in a well designed website.

Decide on what is a good web site design also depends on whether you want a website that looks good and is designed for one purpose and to meet clearly defined objectives. If you want a website that does more than look good, then you need to look a little closer at the design of your website as just looking good is never good enough, at least not for me.

Just having a good looking web site good enough for you?

Author is an associate editor for Professional Web Designing. Get all possible information about Web Page Creation and Website Designing India. we also provide Web Design,Internet Marketing,Web Development in India.

SEO is an Industry, not trend

SEO is the process of improving the visibility of a website or web page in the search engines. It is all about making a website so it is search engine friendly. This optimization is the science of working with the complex and secret engineered search engine algorithms.
It is one of the main avenues of Search Engine Marketing. It is the key and most important method to use to outwit your competition. It’s made up of on-site and off-site optimization techniques and is a full-time job, having a very long learning curve. Search engine optimization is an ongoing ever-changing process that you must constantly keep up with the technical variations.
Vaishnogsoftwares is one of many Internet Marketing companies but Vaishnogsoftwares.com works tirelessly to position their websites in forefront of the industry curve. This is not an easy task, it requires a SEO Specialist’s daily attention to each website, constant maintenance and new content development for each individual website. An SEO Specialist must be passionate about their marketing campaigns, literally engulfing themselves in the particular customer’s marketing niche. Vaishnogsoftwares.com employs some of the most highly acclaimed SEO specialists that live and breathe optimization for websites.
Search engine optimization is a journey, a very long and slow journey but it is also a complex process not just building a website and inserting hundreds of links. That just doesn’t work these days. SEO involves a wise marketing strategy that is a must for every company in this technologically advanced era. It has become vital for every Internet industry in this era of competition.
Internet marketing is now a classic promotion aid allowing business owners to reach far more potential customers and clientele. Beginners in online marketing need all the help they can get. This is an array of books and software claiming to train you how to beat the system. The books and software are littered with empty promises of online success. So the self-seo specialist, going it alone, must be very weary of the guarantees and promises. It’s just not realistic in the complex world of today’s search engine optimization. Essentially, for your Internet Marketing strategic plan to be successful, you should spend the dollars and employ a real human to do the manipulation and work for your online prosperity.
An example of an Online Marketing company, Vaishnogsoftwares.com’s Internet marketing consultants are highly adept in their advertising specialties. The online marketing promotions done by them are the result of site analysis, keyword research, analytics, search engine submission, placement and positioning of your site in search engines and directories. Vaishnogsoftwares.com’s innovative services embody a team of specialized SEO trained staff approaching content management of websites with researched keywords located throughout the website text. They offer online marketing solution customized to the necessities of our present and future possible clients. They provide Internet marketing solutions including SEO, PPC, SMM, Email marketing and banner advertising.
Their integrated Internet marketing strategic plans and techniques have resulted not only in accomplished brand maintenance and marketing collateral improvement but also in rendering much needed additional revenue. Vaishnogsoftwares.com’s takes your online marketing and search engine optimization needs very seriously, by utilizing a multitude of marketing techniques that can propel your website rankings to the most dominate ten search engines such as Google, Yahoo, Bing, Lycos, Excite, Alta Vista and many others.
Offering customized Internet marketing solutions as well as a drive your business web presence for their client’s websites, their main goal lies in escalating the site’s financial growth and advancement of the business leads.
With the rapid pace of online marketing, it has become significant to be popular on the web for your promotions, branding and conversions. It involves different marketing tools aimed at pulling attainable customers towards your business. Today, an online business owner needs a SEO service/Internet marketing company which additionally provides corporate Website Designing and Development. When an Vaishnogsoftwares.com’s builds your business’ website, they build the SEO into the design, layout, content as an overall plan of action, not a piece here and a piece there. It is all intertwined into a beautiful corporate marketing plan that can actually be measured by a return on investment. The company is filled with enthusiastic experts who have the desire to build, enhance and focus the audience on your website. They make every attempt to stay current with SEO, online marketing and Social Media best practices to ensure their clients receive innovative and sound advice regularly.
If you are NOT already taking advantage of Internet marketing tactics to their fullest potential, your business MUST start today. For an affordable and guaranteed improvement of website optimization, try contacting Vaishnogsoftwares.com’s for their Internet marketing services.

SEO Specialist: http://www.vaishnogsoftwares.com

Article submitted by: VaishnoGsoftwares website design,development, SEO and outsourcing firm Working very proficiently in SEO and Webdesign, web developmentfield.

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