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Great Techniques For Seo And Link Building

In my days as a SEO consultant I’ve seen too much people making the same mistakes and I’ve decided to write down a few guidelines you should follow when doing search engine optimization or link building for your website. Here are 4 ideas to get you started:

1. Don’t Throw Away Your Links

A very common problem for many webmasters is that 70% of their incoming links point to www.yourwebsite.com and 30% of their incoming links point to yourwebsite.com. Search engines think that these are 2 completely different pages on your website, therefore the content on www.yourwebsite.com gets only 70% of the “link love” it actually deserves. How to fix that? You need to make a 301 Redirect from one page to the other and your problems are gone. Look into the folder with index.htm, index.php or whatever your website is using. There should be a .htaccess file – if there isn’t one, simply create it with any text editor. Once you have a .htaccess file, add those lines to it:

RewriteEngine On
RewriteCond %HTTP_HOST ^yourwebsite.com [NC]
RewriteRule ^(.*)$ http://www.yourwebsite.com/$1 [L,R=301]

2. Deep Linking

Don’t spend all your efforts on building links only to your homepage (e.g. www.yourwebsite.com). Having lots of links pointing to other pages on your website tells search engines that there is good content to be found all over your website. Pointing all your links to your homepage is a sign for search engines that your website is shallow and doesn’t provide as much value to the visitor as it should.

3. Secret: A Great Way to Get Free High-PR Links!!!

This is an idea we haven’t shared with anyone so far, but our registered members really deserve to know about it. There is a way for you to obtain highly relevant High-PR links for free! How to do that? Take a look at some quality, trusted directories (such as Yahoo, DMOZ, Business.com, Aviva) and find the category that is closely related to your niche. Click on the websites listed there and you will see that quite many of them are dead! Now use a query on Google such as “link:www.somedeadwebsite.com” to see who is linking to those websites. Inform administrators of the websites, linking to dead pages, that they have a broken link on their website and in a large majority of cases they will be happy to replace their broken link with a free link to your website. Yes, it’s as easy as that!

4. Use Smart Anchor Text

Linking to your website with the words “Click here!” isn’t nearly as helpful as linking to it with something related to your niche, e.g. “used car parts” if you are in this business. However, you should get the right natural looking mixture of the anchor text throughout your incoming links! Rule of thumb: use various keyword phrases in 70% of your incoming links, your URL in 20% and various “click here” variations in the remaining 10%.

Following these 4 guidelines your link building will be way more efficient and your website will appear much higher in search engine results pages, bringing you larger amounts of free traffic and free traffic is what you really want!

Best SEO Company in London Reveals SEO Tips ForWordPress Blogs

It is a fact that most of the top 100 blogs are made using WordPress. This fact alone communicates the importance why even best SEO company in London puts in time and energy to master the SEO techniques for WordPress blogs. Managing a WordPress is simple, but the efforts required for the SEO of a WordPress site or blog is the same.

Like any other successful blog, the success of the WordPress blogdepends on the combination of SEO techniques and effective content writing. This generates traffic and adds to the online visibility. Thebest SEO company in London recommends the followingfive SEO tactics to increase traffic to your WordPress blog site:

1.Use Tags: As perbest SEO company in London, a tag adds specificity to your posts, which will generate hits in search engines, and help consumers find information that is relevant to your blog site. After writing each post, add tags in the -Post Tags- area. Select specific words and or phrases for targeting. As a best practice, best SEO company in London recommends that s avoid using spam on your tags. 2.Customize Permalinks:Your WordPress blog has a permanent URL, called a permalink. Users can now edit the default structure to incorporate keywords. Best SEO company in London recommends that you should start the permalink structure with a numeric tag as a healthy SEO practice. 3.Use Sitemaps: Sitemaps refers to the list of the pages on your site. Sitemaps helps in generating hits to your web site. Each time the blog is updated the sitemap alerts the search engine. Sitemaps help search engines crawl your WordPress and discover the posts it might not find otherwise. Best SEO company in London recommends to use sitemaps plug-ins for WordPress. 4.Optimize Posts: SEO techniques can be used for regular website as well as in WordPress blogs. You can optimize your posts by keeping your target keywords in crucial areas such as in titles and headings. Ensure that your keywords are relevant to your blog topic. Try to keep your article -natural-, without it sounding too -spammy-. 5.Link Internally:Your WordPress posts should link to related posts, tags and categories within each post. Make key words your anchor text. Internal links such as these will guide visitors to your site and assist search engines to identify posts and pages that are related to your blog.Best SEO company in London strongly believes thatinternal link building is a great on-page SEO tactics that is known to provide visible results.

For business and blog owners it is challenging to manage the SEO therefore, it is suggested to look out for best SEO company in London. These companies are aware of the Google updates and policies and accordingly craft the SEO plan around it. The best SEO company in London rarely would have the common plan for different businesses as it primarily rests on the nature of the business and the targeted audience.

Find Out How to Optimize Your E-Commerce Website for the Search Engines

If your intention is to use SEO on your e-commerce site, then you should plan to make things work properly. This article will explain to you how it is not that hard to apply SEO to your website.

Be certain that there is a list that talks about your products. Every last one of your products must have its very own unique description. Include the respective primary keywords for the products in this description. Search engines will supply a webpage ranking based upon the information the website provides.

So, by creating a open description, you are helping them to rank your webpages based upon the correct keywords. For every keyword that is optimized on your website, it will be one of the reasons for why your website is receiving targeted traffic from the search engines. It can be compared to owning numerous little streams of traffic that is sent via the search engines and getting it all in one location. Avoid using session IDs when you apply for your e-commerce site URLs. This is because this type of URL is not easy for the search engine spiders to crawl and get indexed. They are not made for the customer’s convenience either because they cannot be bookmarked or save, which means they will eventually run out. So, if you really want to get the most benefit from your website, then you should use URLs that are both search engine friendly and have your particular keywords imbedded in them. This will make it more convenient for the search engine spiders to see it.

Focus on using the product feeds for your e-commerce site to your advantage. If you must absolutely have an example, then use Google Base. Applying this application means you can upload an XML product feed, which will let you show your products via Google Base. This will not only help you to contact your targeted audience, but it will also give your website more visibility. Using the search engines the right way is all about understanding utilizing such fundamental factors and making them work in your favor to get traffic.

Even e-commerce websites can apply SEO the right way and get a high ranking the same way that the huge content sites ca.

Why Hire a SEO Company to Perform Manual Directory Submission

Manual directory submission can be a tiring process. You have to go from directory to directory and click on the Submit button. After that, you have to fill in the details of your website in the submission page. To finish the site submission, you have to sit in front of the computer for many hours. Sitting in front of the computer will cause your back and shoulder to suffer from aching pain. Before you can submit to the directories, you need to find a directory list. The directory list can be found by entering the keyword -list of web directories- in the search engine. Many of the directory lists that are published on the internet have invalid links. You have the click through each URL in the list to verify if the directory is valid. Some directories require you to register an account with them. Some people don’t know how to submit their sites. As a result, they have low approval rate. In addition, it takes away your time to perform other things. If you are a work at home housewife, you will find yourself have insufficient time to look after your children. By letting the SEO company handle the submission, you will have plenty time to do your own things. You can rest at home or go out to perform recreational activities.

If you feel manual directory submission is troublesome, you should hire the SEO company. The SEO company are familiar with directory submission because they already have perform it for a lot of clients. When hiring SEO company, make sure you check their portfolios. The portfolio should show a directory submission approval rate of 95% and above. The staffs are aware about all the submission rules of each directory. Therefore, they are able to guaranteed good approval rate.

When hiring a SEO company, make sure you do research on different SEO companies and perform price comparison. You should choose the SEO company that offers the cheapest price. If the directory submission service has an unbelievable price, you should avoid it. Most cheap directory submission service are performed by using an automated tool. The automated directory submission will get your site blacklisted and banned from the search engine. Even though automated submission is cheap, it is not worth the value of your money. The SEO company which you hire should offer the submission service at a reasonable price. You should use the search engine to find the SEO company. It is not recommended that you use free classified sites such as Craiglist to find directory submission service. It is best to buy directory submission service from a company that has website because they are more reliable. The SEO company must be able to deliver the submission report within the promised timeframe.

If the SEO company allows you to use a variety of titles and description, it will be a plus for your site. Using a variety of titles and description ensures that your directory listing will get indexed and rank in the search result.

Free Seo Tools You Must Use.

Effective SEO strategies require a lot of effort and time. Although in the search engines market exist very advanced tools that cost a lot, there are many free SEO tools which can help the novice and advanced SEO marketer to save valuable time.
Here is a list of free and proven for their effectiveness SEO online instruments:

1) http://www.alexaranking.com . It displays multiple domains instead of one. Therefore, you can have instant traffic results from Alexa Rankings instead of typing and search each time separately.

2) http://www.xml-sitemaps.com . Sitemaps are extremely important for websites because they help search engines crawl and index them. This is a free xml sitemap generator.

3) http://www.123promotion.co.uk/directorymanager . You can track your submissions to various web directories and you can also visit regularly to see new directories added to the list. You just tick the appropriate submission boxes when you submitted your website. Its very easy to use it.

4) http://www.123promotion.co.uk/ppc/index.php. This is a very powerful tool. It displays, based on the Overture and Wordtracker keyword search tools, similar data, including search figures from the previous month. It also adds statistics for average searches per hour, day, week, projected figures for the next 12 months and then also a figure to see how searches may look in 3 years from now.

5) http://www.seochat.com/seo-tools/keyword-density . This keyword density tool is useful for helping webmasters/SEO’s achieve their optimum keyword density for a set of key terms/keywords. This tool will analyze your chosen URL and return a table of keyword density values for one, two, or three word key terms.

6) http://www.mcdar.net/KeywordTool/keyWait.asp . This is another Excellent Resource. When you enter the appropriate URL and keyword, it will display Pagerank and Back links pages for the Top 10 websites.

7) http://www.123promotion.co.uk/tools/robotstxtgenerator.php . You can create a free robots.txt file with this resource. So, you will be able to direct the search engines to follow the pages structure of your website and also direct the search engines not to follow and crawl specific web pages of your website you dont want to be crawled.

All you have to do is filling the fields and when the robots.txt file is created you upload it to your root of your web server.

8) http://www.nichebot.com . This website displays keyword data using Wordtracker and Google search results. You just enter the keyword and press the button.

9) http://www.webconfs.com/domain-stats.php . You Enter the domain and get: domain age, number of pages indexed, and number of backlinks. The statistics include Alexa Taffic Rank, Age of the domains, Yahoo WebRank, Dmoz listings, count of backlinks and number of pages indexed in Search Engines like Google, Yahoo, Msn etc.

It will help you figure out why some of your competitors are ranking better than you.

10) http://comparesearchengines.dogpile.com . Shows top results from 3 search engines. This tool helps you get all kind of statistics of your competitor’s domains.

11) http://www.marketleap.com/verify/default.htm . This verification tool checks to see if your site is in the top three pages of a search engine result for a specific keyword. You enter your URL/Keyword and it displays top 30 for 11 Search Engines.

12) http://www.related-pages.com/adWordsKeywords.aspx. This tool generates a list of possible keyword combinations based on lists of keywords that you provide.

You enter a list of terms, one per line or separated by commas. This is very effective for Google Adwords and Overture.

Top Tips for Online Store Success

Achieving success in Ecommerce is similar to achieving success in any other type of business. For tasting success in a web-based business one must work with determination, diligence, discipline and proper planning.

Useful Tips for an Online Store Success
Before you make your mind up to initiate the online business of your dreams, you must be aware of the things required before a launch. If you have already developed an online store, you must re-visit it to incorporate all the essential features. Take a look at the comprehensive synopsis of the main procedure of selling online successfully.

1. Choosing the web address of your online shop is very crucial. You must try to incorporate the name of your company in the URL of you online store. If the exact name cannot be used, incorporate some variation of the name. The online address of your store is definitely a significant element in your marketing as well as branding efforts.
2. You must choose such an Ecommerce web hosting set that has all the features needed to run an online store smoothly. You must also consider the fact that if offers web marketing tools as well.
3. Setting up of a merchant account is essential for secure payment at the online store. The merchant account must at least accept the most common modes of payment – credit cards, bank drafts and payment through Paypal.
4. Create a user-friendly Ecommerce website along with the help of a professional web designer. Apart from being user-friendly the design must also attract the visitors.
5. Take the fullest advantage of those elements of online store that differentiate you among the others and boost your web marketing tactics. Make use of dedicated email boxes as well as targeted mailing lists. Doing something different from the rest of the crowd will help you gain online success easily.
6. Use social marketing tools to spread the word. In this day and age, it has become almost mandatory to promote your goods through social marketing tools. Make sure that you are able to indulge the followers in discussions and chats.
7. People who aim at selling just a couple of services must consider approaching an online auction site. On the other hand, creating a personal online store or an online Facebook shop is the best bet for those who wish to sell their products regularly.

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