SEO companies in India are getting accolades in all over the world due to its impressive expertise in search engine optimization. Every business is now looking to improve their website page ranking because the trade war is getting hard gradually. The invention of fresh web techniques is making the SEO more interesting for webmasters. But before this, web owners equally face hard test when they begin search for the best SEO Company in India. The important factor is the lack of skill and its dissimilar attributes. Almost everyone knows about the SEO, but very few of us know enough about its attributes. Even domain holders himself is not aware of the fundamentals of SEO; it is very difficult to find a good SEO company in India. So, read more about this important topic for better business campaign- SEO (Search Engine Optimization) SEO is the process to make the website gain ranking in search engine results. It is a job to build the site search engines friendly. Even the best website may not be search engine friendly. If a great website is not visible in top search engine results, then, why to do huge investment for creating the website technically strong. SEO is divided into two categories- one is Off page SEO and second is On page SEO. Both have dissimilar identity. Proper balance in both is must to get positive and desire results. Off Page Search Engine Optimization for the website During SEO program, it also involves the skills of web masters as the page requires information of web development and changes are made in various depart such as headings, Meta tags, sub headings, Meta description, site maps, URL structure, web content, image placement and internal links etc. Though, updating the web content is a good idea and makes changes in web content such as descriptions and Meta tags. The significance of keywords always changes. A collection of keywords that seems effective today may not be so after few days or months. Afterward, check out the track of keywords regularly and focuses on those keywords which are delivering good traffic. Dont change the targeted keywords too frequently unless you get satisfactory result for the targeted keywords. Even, the SEO plan takes time to bring out results, so search smartly to hire the best SEO Company in India. On Page Search Engine Optimization for the website On page is the advance part of SEO plan and it requires constant efforts. On page SEO is a matter of different activities containing sitemap submission, search engine submission, directory submission, blog creation, article submission, press release submission, forum postings, bookmarking, promotion through social networking sites, etc. Dont give a single break of week as it may destroy your previous effort. The achievement of SEO process based on the correct valuation of rivalry, future tendencies, website examination and moral white hat performances. A bad SEO company may offer you low price to attract the contract but it may use unprincipled black hat performances to produce results that affect you in long run. Choose smartly and go ahead like a history maker. Ansuman jena is a search engine optimization expert working for a seo company in bhubaneswar SEO company USA that provides high quality services.seo services bhubaneswar He has profound knowledge of various Internet marketing techniques. His company offers the best online reputation management services to boost and maintain your web popularity.for more information visit[www.seokite.in]
Web business is a paradox. On one hand, it’s ridiculously to start a business and it’s also extremely cost effective. On the other hand, reaching success can be brutal if you don’t understand how traffic works. Search engine optimization is the key to making your web site accessible to your potential customers. Continue reading to find some amazing SEO tips and techniques which you can’t find anywhere else./p>
Spiders cannot read session ids and dynamic language very well, so remember that when making URL names. Meaningful URLs and relevant keywords make it easier for the search engines to read your pages. This means your website has a better chance at higher visibility.
A product feed is an effective way to grow your client roster and attract a larger number of visitors to your website. Such feeds provide detailed information about your offerings, such as pictures, descriptions and prices. Submit them to major search engines and shopping comparison sites. Add an RSS feed icon on your site or blog, and suggest to readers that they should subscribe to your site’s feed for all of the latest updates.
Creating a site map can really have a positive impact on your business, as search engines are able to index your pages more easily. A site map, or navigation bar, will let the search engines know about a given page from every other page on your site. Even if your website is just a hole in the wall compared to giants like Amazon, a site map does wonders for your search engine optimization.
To increase your search engine ranking, include written transcripts of any audio and video content on your site. When you make the effort to include the transcripts, the search engine crawlers will be able to read and rank your page.
Before beginning a website, research information about your keywords. Wisely choose which keywords to use on your website and in your titles. This allows you to know what potential visitors are looking up in your category. To boost your search engine rankings, make sure these key items are highlighted throughout your site.
Web sites most likely to have the most traffic are those that show up in the first few pages of search engine results. Use the tips you just read to help attract visitors to your website or your blog. Optimizing your site or blog can do a lot for your business.
Mobile marketing. is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences.
Many sites on the web are amazing – a real tribute to their designers. Many of these are attractive, functional and compelling for visitors. But look a little deeper and we see a consistent problem with search engine ranking possibilities across many sites. The snazzy site’s creators are good at their job. Their job is site creation. They also generally think they understand site prioritisation but screw up their clients SEO such that the search engine optimisation effort is multiplied through re-work and necessary architectural changes. The main issues are URL manipulation, duplicate content and a serious downside of popular shopping cart software products. Related issues are potentially endless, particularly with future site changes/overhauls and their abandoned URL’s that have desirable search engine clout. The Cause Leading to the Effect. Since people in business generally have a skill base that doesn’t include web site design, they dip into the sizable pool of inexpensive web creator talent around. They’ve heard of SEO, but their chosen web design company who produce dazzling samples of work along with shopping carts say they will create the site in line with SEO principles. Great! Once producing a great looking site that works superbly, works with the shopping cart, demonstrably has customers going through the shopping cart and parting with their funds, has products easy to add and subtract through an external interface with the database – the customer is pleased and pays the bill after agreeing the ongoing fee structure with amendments and changes. And start a PPC campaign. And realise that the cost of the PPC campaign is about the same as their premises rental at their high street but with a huge cost increase at Christmas time. And realise that now they have two landlords – their High St premises owner and Google (and/or Yahoo, MSN, etc-). Or, they realise that whilst they thought that with their new online company the web would be free, they, like their real estate counterparts, have an expensive landlord of the search masters, led by the -benevolent’ Google. But no matter – just have to wait a while until the organic results show their site highly through the efforts of those clever people that created this great site – just wait a few weeks- months- years. Here’s why it’s going to be years- decades… never. And here’s how to make it, realistically, a few months.
Unfriendly URL. The URL problem is not limited to the use of shopping cart software like OS Commerce and others that make use of session ID’s, although they are default offenders. Some web design companies compound the problem with the use of session ID’s apart from their shopping cart software, or use -cart created’ session ID’s throughout their design. Session ID’s are a handy means of keeping state and identity across several pages for a particular user’s sequence of pages within the domain per session. The main fully featured shopping cart – OS Commerce – which is free and hence attractive – appends a session ID to every page. The ID is unique to every user session (so if the user closes the browser and re-starts a session on a site the ID will be different). See an example of this with naturalfigures(dot)co(dot)uk. Go to any category and see the session ID appended. Now close the browser and open the same URL again – note that the session ID has changed for the same pages selected. What’s the problem with this? When the Google bot or any other SE’s bot comes along to examine the page – it sees the page with appended session ID and indexes the page. Then the next time it visits the page it lands on the same page and sees the same content, but this time for a different apparent URL – which is the same URL with a different session ID appended. What’s this? Duplicate content! Most web designers have little understanding of why this would ever be a problem.
A similar issue of duplicate content exists with the way that most web designers have internal links to some start file like index.htm. Back to the home page? Go to thedomain/index.htm. But this is the same content as thedomain.com. But there-s more. Not only are these pages the same, but also http://thedomain and http://www.thedomain are also the same content. To demonstrate the SE’s viewing this as different, try it with xe(dot)com and note the different PageRank scores. It’s easy to fix these problems, it’s just that web designers are generally oblivious to the problem.
Site Redesigns, Wasted Pages. Occasionally, like your living room, the site needs an overhaul. Or it could be that some web designer believes that the way to higher ranking for their client is to redesign the site because they’ve heard that page names should have hyphens, not underscores, or that page names shouldn’t have hyphens but should have underscores (it doesn’t matter a hoot). In the redesign – many web designers destroy any search engine clout currently enjoyed and end up with a negative affect for the site. Oh well. At least it looks much nicer after the redesign.
What are web designers missing? As SE’s traverse a page they analyse it and index it assuming it doesn’t offend them in some way (cloaking, dup content, redirects defined in the wrong way, etc.). It’s indexed. Got that? Indexed. That is, the page – referred to by its URL – now exists in some database patrolled by Google’s armed guards. When web designers change a site design and invent new page names without properly redirecting from the old page, Google see another shiny new page – note that it has exactly the same content as another on the same domain they already have indexed – and index the new page too. Only now the site is devalued in the eyes of the search engine because it clearly duplicates content. This is not anywhere near as serious as duplicate content across distinct domains, but is still a red flag when seen within a domain. But wait – it’s not duplicate content! The old page has been changed – sure – it still exists because there may be external links to it – but there are no internal links to the page – it’s been replaced by the new page. But did anyone tell Google about that? What?! How do you tell Google about anything? By a properly defined 301 redirect in the htaccess file. Hmmm. Try that on your web designer – if there’s the slightest questioning lift of eyebrows – run. But the problem doesn’t end there; since this is now a new page, it doesn’t have the establishment of the old page. The SE doesn’t know it’s a replacement, it just thinks it’s a new page, something that has to earn it’s place through time and new internal and external links. The htaccess 301 redirect resolves all this.
The Solution. A popular web presence is no longer the breeze it used to be. Everyone flocks to the web – but how do the SE’s sort out the wheat from the chaff? The solution to this and much more is the design of pages from the start with SEO principles in mind. But this has become a buzz-phrase. The web designers need to understand how search engines see pages as well as how humans see pages. Let’s face it – if SEO’s designed all the web sites it wouldn’t be pretty. Both skills are needed. For proof of this see the site cited in the bio box for this article – as site which to prove an SEO point is distinctively un-pretty. But the SEO’s have the upper hand. They know they aren’t designers and they know they need clever artistic designers to build something that is not just functional but also attractive. The converse is not generally true. Web designers in general don’t really understand search engine optimisation – despite their sales people’s sale oriented claims. They think they know the SEO science.
We’ve yet to find a web designer who does.
Bio. By Baron Turner of TurnerDow Search Engine Optimisation. There’s Only One High St Now! Be on it with TurnerDow SEO
Website scrapping which is also called screen scrapping is the process of extracting data from targeted websites using advanced web scraper tools. Website scrapping is done by using automated script or programs which are written using programming languages like Java, Perl, Python etc. Web page scrapping is the solution to handle web data without the need of any manual intervention by using automated tools. Web scrapper is designed for people who find it tedious to manually copy and paste data from thousands of web pages. Web scraper will allow users to scrap data from targeted websites and export the contents to various formats such as MySQL, Microsoft Word, Excel, PowerPoint, Text format etc.
Web scrapper can help in converting unstructured content from web pages to structured format. Web scrapper can be helpful for extracting product information, online shopping data, news, press releases, contact details, stock quotes and other financial information. Web scraper can gather data or content from business directories, job portals, e-commerce website, search engines and shopping sites. Web scraper will help you save lot of man-hours involved in manual extraction of data and reduce the time taken drastically.
The contents present in websites are present in different formats and structure and in order to gather all information manually we need to copy data from web pages manually and paste them in desired document format. Web scraper can resolved this problem by using advanced web crawling algorithms to extract data from websites.
Web scrapper is nothing but software application which is written to crawl through websites and gather unstructured data from web pages and export them to desired format of our choice. The technical scenario of web scraper is like a human visiting the website by entering the URL and then collection information from web website. Web data scrapper does this job by using advanced crawling algorithms which are implemented using scripting languages like PHP, Perl, Python etc.
Web site scraping is helpful to mine data from web pages to your local hard disks. Web scrapper has a graphical user interface which allows you to designate URL (Uniform resource locator), the data to be extracted and the crawling algorithm to be used for traversing through mined data. Web scrapper can be used at periodic intervals and by using web data scraper you can download an online database to your spreadsheets. Web data scrapper can gather huge amount of unstructured data and convert them to useful format for the purpose of analysis. Web scrappers are used in different business sectors for various purposes like creating leads, establishing marketing strategies based on market analysis, forex analysis, gather stock quotes, product pricing data etc. Using web scrapper, the information required for your business can be gathered from internet.
Web data scrapper can also be used to crawl public email addresses from websites which can be used for creating huge mailing lists for marketing purposes. You can use the mail address for online promotion of your products and sending proposals related to business offers to customers throughout the world. Web scrappers work similar to search engine spiders but are more powerful than that and we can get output in desired format as we like.
If you do not have a web presence, you are nowhere today. Individuals as well as businesses strive to make their presence felt in the web world. Business web hosting not only helps them build a brand image but also works as a means to market their products and/or services. The US is seeing a rapid growth in businesses despite the unfavorable economic conditions and several web hosting companies have sprung up to provide web hosting facilities to companies that require them.
So what exactly is web hosting? Web hosting is a hosting facility that allows a person/ business/ organization to establish an online presence of their website. If you do not have a web host the pages of your website will not be accessible by users online. When the URL of your website is typed in the browser or if they click on the link to your site elsewhere they will be unable to access it unless it does not have a web host.
Businesses subscribe to a hosting service either on a monthly or a yearly basis. Different packages are available depending on the bandwidth requirement of the website and other factors like what kind of a website you have. The cost for web hosting will depend on all the determining features. Some of the features that comprise a business web hosting package are disk space, bandwidth, domain hosting, set-up facility, technical support, FTP accounts, and number of email accounts, sub domains, control panel, as well as other features you might require.
Factors to consider while looking for Business Web Hosting
If you are looking for business web hosting services the costs involved would be one of the most important things to consider. Even more importantly you need to focus on the features you will be offered in the package for business hosting. The life of your business may be dependent on this especially if you run an ecommerce site.
Most businesses prefer opting for dedicated servers instead of shared servers. Before you choose a web hosting service provider for your business have a few options in front of you and compare which one offers you the best services at affordable rates. Make sure you check features pertaining to the ease of use of their control panel, their pack-up process quality, capacity as well as speed of their servers and their customer service facilities.
Find out if they offer you a money back guarantee if you are dissatisfied with their services. Some service providers of business web hosting give you free website and blog templates that can be extremely useful for your business. A very crucial factor is getting maximum uptime percentage. This is very important for businesses that majorly run online. Studies say that customers tend to leave the page is they dont see what they want in about 10 seconds. So look for a business web hosting service that gives you 99.9% uptime guarantee.
It is possible to avail affordable business web hosting services for you company; you dont have to pay through your nose for them. Choose a feature-packed service that gives you good value for your money. If your business promotes its products and services through its website then you cannot undermine the importance of quality service for business web hosting. Houston-based businesses can choose from many companies that offer these services online.
It was so often that it is almost a clich, said the content is king on the web. Reached the top in your niche to continuously relevant, high quality material while updating your site with the original, free article directory will help many articles with valuable content. This ensures that you keep generating backlinks to your website and increase your Page Rank. The growth of the readers as people realize that you begin to create good quality content to keep.
If you are reading an article (or bum) marketing materials of the market is at least part of your marketing strategy or. Good on you! This is a great way to get more people to your website Sun The search engine optimization (SEO) is to say that you do your title and put keywords in titles and have heard bla bla bla about the company, perhaps. This is all well and good if your niche is little or no competition, but that’s usually not the case. Do not get me wrong, I do believe in SEO. It will do wonders for your site (it is for me), but it only gets you to first base. I do not know about you, but I hit a home run or better yet, that a Grand Slam!
Writing quality articles and submitting them to free article directories get a jump on the Grand Slam in the vicinity. Do not write articles for you. Ghost writer, a charge on your keywords for article is based, to write a lot. Fee is usually a 500-word articles for $ 12 and it is unique to your keywords, optimize content. Good stuff, right? Absolutely! PLR content that is “unique”, as announced just using materials with a handful of people to use because of the handful of people who probably changed the way thousands in no time is flat. It takes little effort to provide a quality writing papers and winning is too much, it is very clear.
First major article directories, submit your article for people like EzineArticles. At least one third may write your article and submit articles as little maximum directory. The reputable article directories your articles that you can hold in your members look at statistics. These statistics include how many times your articles viewed and how often the URL is clicked in your resource box. URL on the number of clicks by the number of ideas and multiply the result by 100 to give you a basic conversion percentage. They want the conversion rate of 10% or better.
Some free directories to your resource box you can anchor your keywords link to allow. You can submit your article on maximumarticles fast and quick. Maximumarticles is leading article submission website.
tips for effective SEO:
Before you start your SEO campaign make sure to implement a quality web stats package that lets you know what search engine spiders are visiting your site, what keywords are referring the most traffic to your site, and how many hits/page views you are getting.
Build great design
To get the best search engine visibility web designers should follow the 5 basis rules if web design which states that web site should be:
Easy to read
Easy to navigate
Easy to find
Consistent in design and layout
Quick to download
Write effective Title tag on the page
Arguably the most important ranking factor for effective natural SEO is the title denoted by the – title – tags on HTML. This title is considered primary text by the search engines meaning that all the search engines record this text and place considerable value on it. It is important because it is the first text shown in the search results as a hyperlink to your site. As a general rule a descriptive title should be 5 to 10 words for each page or 69 to 75 characters.
On your page you should always aim to have a healthy amount of descriptive body text to explain what the page is about, don’t rely on the title of the page. You should aim to have your keyword in the text as much as you can, with it still being comfortable to read. This is known as keyword density. All search engines consider words at the top of the page, above the fold as more important in value than the rest of the page
Domain and the URL
Placing key-words in the domain can have some weighting in the effectiveness of your natural SEO. The reasoning is that the terms or phrases matching the words you typed in a query are highlighted when you view the search results. This is known as search- term highlighting or term highlighting. Note; If you are going to buy and use a URL that may have already been used in the past, it is worth while checking the history of the URL.
H1, Bold, Italics
You should have your main keywords once in an H1 tag, once in bold and then once in ITALICS, this should show the search engine crawler that these are important words/phrases for the page, so in turn the crawler will make the assumption that the keywords are important for a visitor.
Anchor text is what we call text links. You should always try and have all text links as descriptive keywords. When a spider follows the link to your page it should have an understanding of the content. Anchor text is a great way of improving your rankings on competitive keywords.
Write fresh content
Google loves fresh content. They have a fairly new spider called freshbot, it crawls the web daily looking for new/updated pages and sites. It will then list the page at the top of their index for that sites keywords. It will stay there for a few days, if the page was just an updated version of what is already in the results it will revert back to the old version and drop back to it’s old position, if the page is brand new then it will drop completely from the index, until the next full update when it should take a permanent place in the results.
Build high quality external links to your website. Sites with high quality credible links pointing into them gain more popularity than sites with low quality links. It is rumoured that Googles places up to 60% of its weighting on quality of party external links:
Submit the root page to all the major UK search engines on the Internet: Google, Yahoo, MSN. It will take them a while until they crawl your site fully but be patient. There are plenty of directories online, find one that fits the theme of your site and submit the root URL, again this may take a while but be patient.
First, we start with the keyword. Be sure you have a unique keyword as title tag on every page of your site. Do not put the name of your company unless you are already a major brand. If you really feel to put, place it at the end. For example, it will be better to put tag delicious hamburger in town than tag burger queen. People tend to search the product name than the company itself.
Second, content is king. What you have to always bear in mind is that you must have a good, well-written, and unique content that focuses on your primary keyword or keyword phrase.
Third, if content is the king, then links are the queen. You must build a network of quality backlinks using your keyword phrase as the link. Try to get backlinks from blogwalking to content-related blogs.
Fourth, talking about the queen, when you do the link building, think quality not quantity. One single, good, and authoritative link can contribute a lot for your site than a dozen poor quality links.
Fifth, socialize. Understand the social marketing since it is a strong part of SEO. The more you get yourself know about sits like Digg, del.icio.us, Facebook, etc., the better you will be able to compete in search.
Sixth, do not overdo the anchor text. If you make all your inbound links looked same, it will look like automation which Google frowns upon. Use your URL sometimes and your company other times. For instance, put Gumbo Diet Gel occasionally, Diet Gel as well, Gumbo Powerful Diet Gel some other times, etc.
Seventh, if you do not want your website to change often, publish a blog. Writing fresh contents regularly will surely help improve your rankings. Be sure to add new and useful content that has relevancy to your site in the eyes of the search engines.
Eighth, SEO is not a one-shot process. The search landscape changes daily, so keep working on it until you get the results you are expecting. It may take months, or even years. But once you get the trick, youll get it done quick.
Ninth, quickly make your template friendly to search engine. The fact already tells that search engine prefers site with stable speed loading. Change your template into the simple one to make it more friendly to the search engine.
Last but not least, remember that the point of SEO lies on what you are saying, how you are saying it, and what you have set for determining your sites performance. So, be always aware of how you build the website and its SEO.
As the industry is changing as rapidly as Google tweaks their algorithm, it is hard to decide what the most important factors are. The On-site and off-site are the two major factors in SEO which is necessary for every type of website. Normally, most of the webmasters starts with the on-site SEO, because your aim is to get your website recognize by Google. If they dont, then how are you ever going to rank for a keyword?
The search engine spiders that crawl your E-commerce website will be looking at several different attributes on every page to determine where it needs to go and how relevant it is to specific searches done at Google search engine.
Another factor worth mentioning is a Keyword. What is a Keyword?
A keyword is basically an elaborate name for what people might search for when trying to find your E-commerce website. I am using a Bodhost.co.uk website as an example. People could search for “Web Hosting”, but they might also search for “Cheap Web Hosting”, “VPS Web Hosting” and “UK Web Hosting Service”. All of these would be keywords, or probably more properly could be said to be key phrases.
However, they are generally all referred to simply as keywords. Note that almost all On-site SEO has to do with is placing high-quality keywords throughout your E-commerce website content where search engine robots, spiders, or software might be able to decide what your website is about. 6 On-Site SEO Factors That Can Influence Your SERP Ranking:
* The Title of the Page * The keywords used in the text on your website * The keywords are used in H1 Tags * Keywords used in your domain name * Keywords used in the URL of a webpage * Meta Keywords
3 Major Off-Site SEO Factors That Can Improve Your Search Engine Ranking:
Backlinks to Your E-commerce Website
This is without a doubt one of the keys to having your website listed in the search engines results page for specific keywords. Google likes to look at what others are saying about your website to determine what it is about. For example, if someone is a huge fan of a UK Web Hosting, and you provide that service, they may link to your website with “UK Web Hosting” as the text that people would click on to get to your website. This text is called anchor text and Google will see that link as a simple “vote” for your website to appear higher than others for that keyword. In short, these are commonly referred to as backlinks.
Quality of the Websites linking to your Website
Those linking to your website should also have some form of importance. For example, there are many websites with loads of outgoing links to many websites. Google does not want to give these websites as much weight in their “vote” in comparison to a link from Bodhosts official website or something along those lines.
The Age of Your E-commerce Website
The reason I listed this as an off-site related issue, because it really doesnt fit in either category. This is a simple issue that the search engines will evaluate. This is not to say that it is the most important factor, but many older websites will naturally rank higher than new websites that have more backlinks.
I am not sure why this occurs, but many would say that it does. As compare to Google, Yahoo definitely puts more weight on this.
Affordable SEO Services are today available on demand. The development of a wide pool of SEO services professionals has made it easily available for small businesses and corporates. Internet marketing doesnt leave marketing through the web with website. It is essential for Internet marketing but is it itself will suffice any purpose of Internet Marketing. It is a launch pad for carrying out marketing of the business product offerings on the web.
Search Engine Optimization services as much as a website on the internet is an essential activity to conduct Internet marketing. A website performs more a static role where as a search engine optimization service undertaken graduates a static website into a more active ingredient within the web. Thus it gives momentum to the web access among targeted visitors. It become noted among web visitors and brings leads, enquires, conversion, sales, and product performance feedback and begins to contributes to the website ROI.
Search engine optimization services involve a wide bouquet of activities conducted to improve website ranking. Key word/term research is an important part of SEO services. Then comes submission part of the website URL to search engines, and industry specific directories. Submission of content to article sites, blogs, forums form follows the website submission. Link building, having a newsletter for the company on the site, feedback submission prompting forms on the website further adds to the process. Initially each process is conducted step by step and gradually this process especially content submission requires process regular updation through fresh article which could update visitors about the present status of the company and its products.
Search engine optimization services when conducted methodically improves page rank of website. This improves visibility of the website for visitors. The website URL with Meta tags get displayed on the first few pages and sustained SEO activity can gradually bring the website to the front page. With most visitors noting the first 3-5 web links of the first page, further sustained SEO efforts bring the company web link to that web positioning.
Best SEO Company undertakes SEO Outsourcing in India and supports your website in achieving that envious position and bringing business growth. They ensure improved page ranking for websites increase traffic, bringing leads, enquiries, conversion and sales and guarantee ROI for websites. The SEO services providing company team understands the web technology best for your dynamic needs of marketing.