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Web Design – An Important Aspect of Web Development

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Web design is the most important part of any website. You are always looking how to save money and make your business beneficial. When it comes to creating an online web presence for your business, your website needs to project a business professional image. The more professional looking your business appears, the more creditable it looks.

The web design should incorporate your company’s branding. If you have already established your company branding, then that branding should be incorporated into the website.

A web page may be created for personal or professional purposes. Technology has made web development a convenient process. In fact the benefits of technology for the web are meant for both developers and users. The increased usage of the web and the growing number of websites are an indication of this. Everyone can have a web site of their own, but not everyone can, for instance, have a show on television.
web development is carried out with the use of languages such as HTML, XML, Flash, PHP, Perl, CSS etc. Like languages we use in our day to day life, each of these languages used for web development has their own respective logics. A web developer must be well-versed in the use of one or more of these languages. The lay person has a very simplistic understanding of what web development involves. The development stage of a website is in fact a long-drawn process often requiring rework and multiple revisions. Both creation and maintenance of a web space is known as web development.
On the Internet today, there are many people who call themselves web designers and web design companies . Some people do it for fun, as a hobby or part-time. Web designers that design full-time are the way to go. Someone who does web design in their part-time tends not to take it as seriously as someone who does it for a living. There are also people who do web design, who have no formal training. Make sure your web designer has some formal training from a recognized school.
There are different types of websites such as: static HTML (brochure type), e-commerce (with a shopping cart), database, Flash and a website with your own content management system. All of these must come into perspective when you are looking for a web design company. For example if you are looking for a fully interactive Flash website you better make sure that the web design company you choose has done many Flash websites. There is a difference between companies who can do Flash headers for a standard HTML site and web designers who can create a full flash website. Your best bet when choosing a web design company is to have a face to face meeting when discussing what it is you would like to have your website look like , also some sketches and some addresses of websites that you like. This gives the web design company the chance to fully understand what you are looking for and a better chance to give you an accurate proposal.There are several web design companies such as bigmachines.com avc.com, designfirms.org, beeitltd.com .
There are a lot of applications which can be used to design a website. The most important thing prior to designing a website is to look for the best web design software available on the market. When using good web design software, the benefits that you might obtain can be priceless. Sometimes, wrongly choosing web design software can get your website slow loading or even incompatible with other browsers.

Migrate Your Online Store to OpenCart with Cart2Cart – Don’t Feel Worried About Details!

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You might be sure that the process of migration to OpenCart really needs a lot of efforts and even those people who will be responsible for it should be very reputable, because you do not wish to lose any existing data or check every single thing for mistakes. And so it may be unless you make use of Cart2Cart migration service. It is able to transfer all of the required items from your current source shopping cart software to your new account on OpenCart instantly. Let us give some thought how Cart2Cart can help you.

You can easily forget about rewriting every detail of every item from one shopping cart to the other by your hand. You do not need to make this tedious work with Cart2Cart. Consumers, their shipping and billing addresses, orders, order products and statuses, products, their pictures, attributes and extra fields, categorizations and their photos, taxes, currencies, suppliers and their pictures -these are the data you can transfer to OpenCart through the help of Cart2Cart. Moreover, you can find some extra options you may use for extra pay. They include the following: to keep order IDs on the target web store (in order that it is definitely not obligatory to change them) and to strip HTML from product category and product labels.

Speaking about safety, it is really one of the vital important things to be applied. For this reason Cart2Cart team performs the steps involved in migration to your OpenCart account by using secured SSL connection. Moreover, there surely is a dedicated Amazon server for each migration. In such a way you do not have to control this procedure and you can also ensure to protect all the vital data. The amount of items transferred is not limited, so you will not have to worry too much if you have a lot of consumers, products, sales orders, categories, etc.

Concerning the price of this service, it varies with the number of consumers, products and orders you would like to move. As an illustration, when you have a small business and you would like to move up to 500 products, 500 customers and 1000 orders, you have to pay $49. In case you have another number of items to be moved you can try Migration Estimator to find out the specific cost of migration to OpenCart. You can do this on the official website of Cart2Cart.

To sum up, the process of migration to OpenCart with Cart2Cart is extremely easy due to the automation of the overall process. Cart2Cart is helpful and safe to apply. There is no need to spend days filling in all the details you need. Cart2Cart makes everything very quickly rather than you.

Get Up And Running With These Web Design Tips

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Have you ever seen a website that you were just really impressed with? From layout to graphic design, there are many elements which turn a website from good to great. Here, you will learn some of these tricks. So keep reading and take note of what you read.

If you’re designing a website, make sure the code you write has a valid HTML+CSS. Although most browsers can make sense of code that isn’t valid, it could be rendered correctly or incorrectly. Valid code will render the same way most of the time in modern browsers. You can check the validity of your HTML code with an HTML validator.

On the Internet today, speed is where it’s at. So you must make sure everything on your site loads fast. If your website takes ages to load, they will wash their hands of your site and find one that loads in a reasonable amount of time.

You don’t ever want to use too much graphics. Graphics are indeed important to make your website look well-designed and professional, but if you use too many, it just looks cluttered. Don’t just use graphics to decorate the website; they should be used to make it better. Having the right mix of graphics will improve your site’s usability, too.

Keep the sizes of your files and images small. Excessive loading times are a death knell for any site. The larger the files are that must load, the longer a user’s load time is going to be. Most users will click away if the page doesn’t start to load within the first few seconds of opening your page.

Build your website using a content management system. Knowing how to build a website using just HTML and CSS is good foundation knowledge, but this can only produce a static website. Web design has evolved into providing dynamic content. If you couple your coding skills with the use of a content management system, you can practically build any type of website that you desire.

Add a link where your visitors can send you feedback. You will find out if a link is broken or if a page is not loading properly. If a visitor feel involved, he or she will want to see your website again.

Minimize the amount of clicking or scrolling visitors must do to access information. The more a user has to click or scroll around to find the information they seek, the more likely they are to give up looking for it. Aim for having at least 400 words on every page of your site by combining pages that have content that falls below this number of words.

Make text easy to ready by using colors that contrast or backgrounds that are easy to read text on. When your text is harder to read because the background or text color creates eye strain or portions of text that are unreadable, site visitors are less likely to stick around.

Now you know some great places to begin with web design. Write down what you enjoyed about other sites, and figure out how to incorporate them into your site. Enjoy the process and remember to continue learning.

Create Your Global Clientele With Attractive And Informative Web Design

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The web designers add values to the web pages. While working on your Web Design Companies, include these keywords from the headings on pages, Meta data and heading labels. I highly feel that this is often easily obtained if website developers are able to follow very essential rules in developing their web sites. Design relies on individual taste and developing a web design solutions from the first create the fact that client will enjoy before it starts, is usually a real task. Don’t ignore unique photo pictures when writing your website.

It Website developers can also work as freelance workers, developing and looking after websites for the assortment of clients. Color-blind internet explorer forms a huge area of the global community and as a consequence should be considered when having a website or also for your Web Designer. Permanently happens that HTML authors write awkward HTML labels, specifically when you alter the web site structure time and again while having website developing process that may possibly dissuade Google from reading your website and as a result improperly affect your seo. If the primary objective is usually to design websites, then this company name, business logo, and vague ideal must all express this primary objective. There will not be any concern of the items it is you do with the guests within your website. Your web targeted traffic shouldnt have to invest quite some time looking to determine it, which means your website ought to be very specific and much less summary.

This really is within the appearance or way of an assortment. Whatever way youre going, individuals are interested in types of your perform and in addition they should never require try to find it. Sorts of your past tasks really should be available and shown in your website. Your collection doesnt need to be comprehensive, if youre just beginning out, show some of then you certainly have placed in your time that reveals your abilities and that which youre providing through the Web Page Design.

It is a important factor if in reality you would like to find some good customers. If individuals see something they appreciate, theyll probably ask you concerning this. However, if they find a fast e-mail or contact number to reach you, theyll keep without considering twice. Its an exceptionally wise decision to have a finish get in touch with page type in your website. It is also an intelligent decision to own your e-mail copes with in numerous different places within your Web Pages on the website, it’s the same available and no you might have got to look for Graphic Web Design.

Its needed for both web developers and web developers to generate a website with regards to company to venture a recognized and company picture, as well as available information. Furthermore, customers would like to know of your Web Design Business plus your skill-level before ever considering selecting you. Thus Web Design can create new customer to your business and the main important thing is Web Design can give wings to your growth too.

Web Design Optimization

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Is it possible to have an attractive website and still be optimized for search engines? The answer is absolutely yes! Of course we tend to be mis-guided about what will dazzle the visitor. It is not necessary to overwhelm your website with graphics, which will cause the page to download slower. Our intention is to provide you with tips that will still be attractive, while focusing on Easy Spider. Easy Spider is a term we use at our firm that will optimize the HTML code, but not the aesthetics of the website.

There is no question that most webmasters are developing websites that are complex and full of graphic design elements. Even though, we have faster connection speeds today compared to 10 years ago, we can go overboard and the page wills till download slowly. Of course the user will never wait that long for a website to load, and will move on to the next website in their search results.

One does have to ask the question why webmasters are still developing slow loading websites. Primarily due to a lack of knowledge. The knowledge of simple graphic optimization techniques that will allow them to maintain an attractive website while keeping the page size smaller.

Did you know that a box with rounded corners can be achieved using CSS code only, without the need for any graphic image? It is possible and although not prevalent with all web browsers, we are heading in the direction where the browsers will accept more CSS alternatives. However the point we are trying to make here is not about CSS vs. graphic images, but that we tend to be stagnant in our knowledge and do not keep up with the fast changing trends in web development.

For instance, Flash only websites, while attractive, fund an interactive are not appropriate for search engine optimization. Consider keeping you web page 90% regular text HTML and insert Flash elements to provide the interactive attractiveness.

Granted one does believe that we should not limit the web designer by placing any restrictions that impact the final outcome. However, do consider implanting code wherever possible over graphic elements. Equally, consider the complexity of the graphics as the web sites structure, layout and functionality are being planned.

Another example is when the design is finished and you are ready to slice it into small images to be used in the html code. Everything you do at this stage will affect the total page size. If your design contains rounded shapes that overlap each other or areas with color gradients, then you must slice it carefully so the outcome is a small file size.

Let’s look at what efficient slicing means:

1. Do not make large slices that contain lots of different colors. Use a small number of slices where each slice contains a limited number of colors.

2. Do not make a large slice that contains the same graphic structure. Slice a small portion of it and duplicate it in your code. This is a very common mistake that webmasters/programmers make when dealing with gradient color background.

3. Do not use JPEG file format all the time. In some cases a GIF format will be much smaller in size. A rule of thumb – a slice with high number of colors will be smaller in size using the JPEG format rather than the GIF format, and the opposite is also true. Check each option separately. Every 1KB that you reduce from the image file size will eventually add up to a significant reduction in page size.

4. Consider using PNG graphic file formats that will provide you the balance between transparent backgrounds and larger color possibilities.

5. If you have text on a solid color background, do not slice it at all. Use code to create the background instead. Remember that you can define both the font style and background color of the area using CSS.

Advanced Techniques

Graphically optimizing a website is more than just knowing how to do image optimizations. There are some advanced techniques that require a high level of programming. CSS2 has much more to offer then CSS does. Although not all browsers have adopted this standard yet you should be ready for when they do.

PHP scripts have become more prevalent during 2005 and actually feed the information that Search Engine spiders can use. PHP is preferable over JavaScript.

JavaScripts are still good possibilities to consider. JavaScript also gives you a set of options to create some cool effects without needing to overload the page with Flash. Using limited tools like JavaScript compared to an advanced application like Flash to create the desired effects can be difficult. However think about the outcome. For a onetime effort you can differentiate your website from others. You will have an attractive professional looking website that loads quickly.

Get used to writing well optimized web pages because search engines are still the number one method of finding information on the web. Search Engine spiders have to be considered in this cat and mouse game that will never end.

What To Consider When Choosing Animation & Rich Media In Web Design

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The use of special effects on web pages has literally exploded. Special effects are used either to draw potential client’s attention to a web site or to show off technical expertise. However, many web site designers, graphic designers, and programmers, or HTML “newbie’s” often use special effects without considering how their target audience will react to them. Ultimately, using advanced technology can alienate the very customers designers are trying to attract because they want their web site to look “cool.”

BEFORE you add any special effects to your web site, especially your home page, is your site easy to read, easy to navigate, easy to find, consistent/coherent in design, and quick to download? If the answer to all of these questions is yes, then adding special effects to your web site can be a good idea.

Special effects add to a web site’s download time, and you don’t want potential customers clicking off your site before viewing its content because you wanted “cool” effects on your web pages.

Some special effects require a plug-in. Here’s a typical scenario. Let’s say that some of your visitors do not have the plug-in required to hear the sound. Again, before they see the content of your site, they’re probably going to see a pop-up asking them if they want to download the plug-in. Do you want your potential customers to see that pop-up right away? Or do you want them to see your products and/or services that they are searching for? If visiting your site means potential clients will have to download a plug-in first in order to view your site, products and/or services, they will probably continue to navigate your site. It means that you were thinking more of your corporate image than of your potential customers.

Some special effects, such as animation and music, might be cute and impressive at first. However, after the initial impact, it can become irritating. So irritating, in fact, that some people actually unplug the speakers to their computers.

To show design, technical, or programming talent, we recommend dividing your site into individual pages that showcase one particular talent per page. Doing this can greatly increase your pages’ download speed, and your visitors will know what to expect when they go to a special effects page. An added bonus to this layout is that you can code (meta-tag, descriptive titles, etc.) and promote each talent page differently (i.e. emphasis on different keywords), possibly resulting in better, targeted traffic to your site.

Will Outsourcing Your SEO Advance Your MLM Leads

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Search engine optimization or SEO is absolutely booming in the MLM home business industry right now. Configuring your MLM website to look attractive to search engines will raise your page rank, put you higher in search results, and increase your organic traffic, and thus MLM lead generation.

The power of SEO services has given rise to the establishment of many companies that offer their SEO expertise to website owners. A good question to ask yourself is, ?Will buying SEO services increase my MLM lead generation or should I optimize my website on my own??

Keep reading and in just a few minutes you will know everything you need to make that decision.

First let’s examine how much you can expect to pay if you would like to outsource your SEO services for your MLM home business. Most professional SEO companies require you to pay a monthly charge and for that they will continue to optimize your website on a monthly basis.

For a reputable company to perform these services on the website of your MLM opportunity, you should expect to pay at least $400 for an initial charge and then at least $100 monthly to maintain your SEO.

The popularity of SEO services has lead to the development of many at-home SEO programs. As these programs have become more popular, there has been a rise in SEO small businesses, or people that use these programs to perform SEO services for others. You can expect this type of service to raise your MLM lead generation a bit, but there are usually great differences in the quality of the SEO performed by a professional and the SEO performed by these programs.

If you so choose, you could probably easily find someone using an SEO program to perform services for your MLM home business website for around $50-$75, but, you should be prepared to accept lower quality work. You can usually find services like these on any freelancing website.

There is still another option though. You could optimize your MLM opportunity website all by yourself and increase your MLM lead generation for free. All you need to do to save yourself hundreds of dollars is study up a bit.

There are many great resources on the internet that you can use to educate yourself on SEO methods. You can start with a simple search on Google. Surely you will be able to find free tutorials that will teach you some great SEO techniques.

Here are some important concepts that will really help you to optimize your MLM opportunity website, so pay attention:

1. Keywords: The exact phrase that people are searching for, like ?earn money from home? or ?network marketing?. Include lots of well-researched keywords in your website contents.

2. Backlinks: These are links on other websites that point to your website. Get a lot of these on related sites to increase your MLM lead generation for free.

3. META Tags: These are special HTML codes that are placed at the top of your MLM opportunity websites. They tell search engines what your MLM home business is all about. Make sure that these are well written and accurate and do not forget to include your keywords.

4. Organic Traffic: refers to website visitors who find your site through search engines. If your SEO is done well, this will be your main stream of MLM lead generation.

So now you know some basic information that can help you decide if you would like to hire a professional to raise your MLM lead generation, or if you want to have a go at it alone.

Remember, professional services can yield some great results. However, there’s nothing like learning a new skill and getting something done all on your own. The acquired knowledge will definitely keep paying for itself over and over again.

if you are looking for a professional seo company that gives cheap seo services and great link building services then you better visit our site

Some Ideas About Development And Design Of Websites

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There’s two ways to get a website developed – pay, or design it yourself. If you’ve chosen the latter, you’ll need several things. First, you’ll need web hosting. Web hosting can range from $2 to $200 per month, depending on your needs. Consult a web hosting review site for more information. Next, you’ll have to have some background in computing or internet programming. You’ll need to know at least HTML. Thirdly, you’ll have to have a way to upload your files. Some hosts have online uploads, others require FTP.

Today’s web design encompasses many different technologies that must blend seamlessly to allow for the best combination of form and function in a site. If you’ve decided to design your first website, it can be a daunting task. Rather, most professionals suggest finding a low-cost alternative. Many web developers have a forte – either design or programming. Finding a well-rounded website design firm or individual is difficult, but the business’ portfolio is the best indication.

In order to be certain of the firm’s abilities, further scrutinizing is imperative. The firm has a nice looking site that flows well and has an aesthetic appeal, a great testament to their abilities. But does this eye for the creative flow through its clients’ sites, too? It’s importance to be certain of this question. Browsing through the portfolio alone often isn’t enough. Get feedback from the clients if possible (with the firm’s approval). Are they satisfied? Do they feel that the firm was easy to work with? And moreover, is there site an adequate representation of what they wanted?

Once you’ve found a firm that you feel is worthwhile, it’s time to ask for a quote. Hopefully, the firm has a questionnaire that you can easily fill out. These surveys will ask questions about how many pages your site will have, whether writing is necessary, and if there is any extra functionality. You probably already have a budget in mind, but it’s better for a company to tell you what they think the work is worth. They know how many hours of work are involved, and will (hopefully) break down the price for you to let you know exactly what you’re paying for. Web design can range from $5 to $100 per hour, and many web designers have a forte that they will charge more for. Sometimes, it’s even necessary to work with multiple firms to get the best deal.

Today’s trend is outsourcing. Many Indian and other overseas programmers and designers are willing to work for exponentially less than American web designers. This trend has its pros and cons. While the money saved is beneficial, the overseas designers rarely speak fluent English. Communication is an imperative part of web design, and often projects can go awry without it.

Obviously, you have a difficult design ahead of you. With all the great web design firms out there, sometimes cost does equal quality. Make a decision, get a second opinion, and always be thorough in your explanation of what you’re looking for.

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Top Check list for Seo on page optimization

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Top Check list for Seo

1.)Meta tags: Meta Tags are HTML codes that are inserted into the header on a web page. Meta Tags basically describe the website and give search engines a glimpse as to what your website is about. Fortunately, most good website builders allow you to fill in the Meta information in English and the Meta tag is created automatically in HTML.

2.) Meta Tag Optimization Attributes: A. Meta Title – By far the most important tag is the title tag and it must have your keywords, and the keywords should be at the beginning of the title.Also the title should be interesting because this is what searchers will see in the results and so you want the titles to be eye-catching,

3.) Meta Keywords Least important because whatever keyword you want to rank for and have Google relate to your site to is best achieved through keyword density within content and back link anchor text. However, there are some search engines that do crawl

4. )Robots.txt This file allows for control of how the search engines crawl and index your site. For example, you do not want the search engines to crawl or index admin pages, scripts or theme sections of your website. Also, to avoid duplicate content issues, you want to deny the search engines access to duplicate pages within your site, like print versions of sub pages. What you allow and disallow the search engines to crawl on your site is an individual decision.In Seo Robots.txt file palys major role

5. )Domain and Keywords I strongly recommend that you have your keywords in the domain you choose for your site as this makes ranking a lot easier. You can still rank without the keywords, but you will need to compensate with a lot more backlinks

6.) Inner Pages and Website Content Written Content. Original keyword optimized written content is very important in the ranking of your website. Thin websites with nothing but affiliate links do not do well in Google. Google says, “One of the most important steps in improving your site’s ranking in Google search results is to ensure that it contains plenty of rich information that includes relevant keywords, used appropriately, that indicate the subject matter of your content.

7.)Guidelines for Written Inner Page Content: At least 5 inner pages (preferably more) of main site-wide keyword optimized original written content with at least four or five paragraphs and at least 400 words. Always use keywords in on-page titles. Use the h1 tags for those titles. Tags like h1, h2, h3 place place significant weight on the words that have them and so help to give relevancy of that page for your keywords for ranking. h1 tag should alwasy be used for the page title. Seo Services company must follow these checklist

8.) Internal Link Building Within Content: Having a deep internal linking strategy on your websites and blogs is very important. It not only greatly increases the time that visitors spend on your pages thereby decreasing the bounce rate, it also enhances On-Site SEO by giving more relativity to your home and inner pages for the keywords you want to rank for. Internal Link Building is when you link back to your own home page within your site’s content with the keywords you are targeting and want to rank for in the anchor text. For example, if I want my blog, Internet Marketing Strategies to rank for the keyword Internet Marketing I will add a link back my home page when the keyword InternetMarketing appears within the content on my site. Deep Link – Internal Link Building is the same concept except you link back to inner-pages on your website with respective keywords for those pages as the anchor text.

Html Email Design Best Practices

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HTML Emails are arguably the most effective of all email marketing designs. Theyre eye catching, engaging and flexible. They provide you with a variety of opportunities to promote your business and achieve email marketing success. However, there are many pitfalls to be aware of when designing HTML Emails. In this article well highlight some of these and give you a few tips to help you design effective email campaigns.

Back to the old school

Theres no point denying it HTML Email design is Old School web design. This means no Stylesheets, JavaScript or Flash, they just wont work consistently across the wide and varied range of email clients.

When it comes to layout its back to a basic table-based structure, which may, to some web designers seem like committing web standards blasphemy. However, when you take into account the number of email clients that either remove or pay no attention to CSS it becomes quite clear going back to basics is the only way to guarantee your email looks the same regardless of which email client is displaying it.
We have found when designing table based layouts using merged cells (indicated by colspan and rowspan in your code), some email clients, especially Lotus Notes will usually distort any layout with merged cells. Instead, using nested tables will work more consistently than merged cells. For example, a two column layout could consist of a base layer of one table with two columns with other tables inserted into each column to give you space to enter your content.
Looking Good

A great deal of formatting can be done using Inline Styles small snippets of CSS code inserted into either a containing table cell (&#60td&#62), in paragraph tags (&#60p&#62) or span tags (&#60span&#62)

Below is an example of an inline style insert into a table cell tag:

&#60td width=”400″ align=”left” valign=”top” style=”color:#000000; font-family:Arial, Helvetica, sans-serif; font-size:11px;”&#62

This style would then apply to the text contents of that table cell. Other standard HTML formatting tags such as &#60strong&#62, &#60em&#62, &#60font&#62 etc can be used as well to vary the formatting on top of this base style.
When deciding on a font for your email its always best to stick to a font that most, if not all, of your readers will have. Common fonts such as Arial, Verdana, Tahoma, Times New Roman and Georgia should be fine. If youre willing to take the risk of a slightly lesser-known font its good practice to specify a set of backup font faces in your inline style eg.
&#60td style=” Lucida Console, Arial, Helvetica, sans-serif; “&#62

If a computer does not have a certain font it will look to the next in the list to see if it has that one.

Time Warp

When we first got our hands on Microsoft Outlook 2007 we were a bit taken aback with what Microsoft had created, not only locking it down to use only the Word HTML rendering engine (Outlook 2003 will let you choose between normal HTML and Word rendering) but also support for background images had been removed, which meant a real step back with what you can and cant do to keep your emails looking good.

To ensure the most consistent display across the majority of email clients, we took the decision to not include background images in our designs (unless otherwise specified by the customer), and weve come up with a few little tricks along the way to help us keep our designs looking top notch. The main thing to remember is HTML text should only appear on a solid background colour (which you can set in a table cell). There should be no gradients or any other fancy effects behind actual text, unless you plan to include that text in an image.

The final few things…

There are hundreds of elements to take into consideration when designing a HTML email. These are just a few of the most important things to consider:

Create a plain text version of your email to send alongside the HTML version for those who prefer it and for mobile devices and email clients that only accept text only email.
Keep the width of your email between 600-650px to ensure readability for the maximum amount of email clients.
Assign an alt tag to each image so if readers have the images turned off they should see some sort of useful information to assure them the email is legitimate.
Always set height and width attributes on images in your HTML design. Some email clients like Outlook 2003 and 2007 will suppress images in the inbox. Failing to put a height and width will result in your deign be distorted by the security message that is inserted by the email client into the image space.
Use images at the size they are meant to be rather than resizing them with HTML some email clients will ignore the HTML resize and just display the image at its original size.

Whatever you choose to do with your email marketing designs, the most important thing is to test, test and test again. You should always proof your email into the major email clients to ensure its rendering correctly and ask a proof group to check for spellings or design issues too. However, just because there are limitations to HTML email design it doesnt mean you cant be creative or push the boundaries to see what impacts on delivery, open and click through rates. Remember the aim of any email is to achieve your goal and sometimes being safe with your design isnt the best option.

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