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The Changing Scenario of SEO and Reasons Behind it

According to the industry experts of online marketing, the demand of SEO is decreasing and in a few years, it will completely vanish.-

As soon as the statement became public, it gave rise to millions of arguments and queries. After putting all the information and facts together, a whole new lot of information came into the picture. The exact condition of SEO Perth can be explained by categorizing it into internal SEO and external SEO.

Internal SEO comprises of 15% of the whole process and it includes designing a website using the best practices so that it ranks high in popular search engine results. On the other hand, external SEO includes writing keyword oriented articles, blog posts and using Link Building Perth. Recently, another important ingredient added to this category is the use of social media. All the speculations regarding the dying out of SEO is due to the increased popularity of this new ingredient. Google and other search engines now are emphasizing on relevant and meaningful content that people may find informative.

Due to the latest updates introduced by Google, more credence is being given to the social media content. The reason behind this is the thought that if you are promoting content over social media, it is more likely to be genuine and less likely to be faked. Though, there have been instances to prove this belief wrong. The white hat and black hat SEO practices continue to coexist in the name of Perth Search Engine Optimisation Business.

So how do you choose a Perth Search Engine Optimisation Company that will provide you proven results using the latest and ethical SEO techniques ? It is indeed a very important question though the answer is simple. You need to assure that your SEO services provider is supplying you with real, relevant and valuable content that your audience will want to read, follow, like and share. Your internal SEO practices should be such that your message is heard loud and clear in the virtual world. Your website should be such that the targeted audience is compelled to visit it repeatedly and share it further.

The Online Marketing Perth Company you choose must be able to derive social media community support for your business. The articles, blogs and press releases posted with regard to your business must be relevant and compelling. If a Perth Search Engine Optimisation Company cannot do this, it is doing nothing. Similarly if a search engine cannot provide you relevant content, it is not doing what it is supposed to.

Now another important question here is what it means to have real or genuine content. Real content is aimed at giving answers to a consumer’s questions. It may contain good examples or a story. It highlights facts and figures like the latest trends and the best practices. It may not be great content but it must be real. Only with such orientation of mind can an Online Marketing Perth Company provide you valuable results from its SEO practices.

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